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      Articles

      Category: Articles

      April 2, 2021

      Marketing Tip: The Dog and His Shadow

      Here’s the quick version of one of Aesop’s fables titled "The Dog and His Shadow" that is very applicable to marketing:

      Ben McWhorter No comment(s) Articles, Marketing Tip
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      April 1, 2021

      How radio ads helped shape Quentin Tarantino’s 1969 L.A. for ‘Once Upon A Time In Hollywood’

      Much of the hype around Quentin Tarantino’s Once Upon A Time In Hollywood has been around the director’s ability to accurately build a specific time and place, in this case 1969 Los Angeles. A huge part of that was how Tarantino deftly used radio as a device to transport us, specifically with one of the…

      Ben McWhorter No comment(s) Media and Advertising
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      March 1, 2021

      Management and Marketing Tip: The Pareto Principle...

      The Pareto Principle is also called the "80-20" and "Vital Few and Trivial Many" rule.

      Ben McWhorter No comment(s) Articles, Management Tip, Marketing Tip
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      February 5, 2021

      7 FREQUENTLY USED RADIO ADVERTISING CLICHÉS

      Note from Ben Mac:  This article hits the nail on the head.  With radio stations not only ruining themselves by running too many commercials (30’s are killing the industry!) and not providing a professional copywriter to write locally produced commercials, radio ads sound horrible in most cases.  When salespeople are relegated to writing radio commercials,…

      Ben McWhorter 2 comments Articles, Media and Advertising
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      January 14, 2021

      Non-Compete Clauses Are Suffocating American Workers

      Through non-compete clauses, employers have robbed tens of millions of workers of the right to practice their trade where they want. Non-competes can bar workers from accepting new employment in their field or industry for a year or more after they leave. Policymakers are now engaged in a largely unacknowledged debate over how to regulate…

      Ben McWhorter No comment(s) Articles, Management Tip, Uncategorized
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      January 11, 2021

      Why 30 Second (and shorter) Radio Commercials Are Bad for Advertisers and The Radio Industry

      Unless you are a local advertiser with a huge advertising budget, you should run 60 second commercials, no ifs, ands or buts about it!

      Ben McWhorter 2 comments Articles, Media and Advertising
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      November 2, 2020

      Forbes: There's A Right Way To Run Radio Stations. Here Are 10 Smart Tips.

      With two of the nation’s largest radio companies in bankruptcy, iHeartMedia and Cumulus, many who don’t really know radio contend the medium is dead or dying. But those who do know radio argue that it’s still every bit a vital medium. The problem, they argue, is that too many stations are poorly managed, often from…

      Ben McWhorter No comment(s) Media and Advertising
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      November 1, 2020

      Gallup: Nurses Continue to Rate Highest in Honesty, Ethics, "Advertising Practioners" rate low

      WASHINGTON, D.C. — For the 18th year in a row, Americans rate the honesty and ethics of nurses highest among a list of professions that Gallup asks U.S. adults to assess annually. Currently, 85% of Americans say nurses’ honesty and ethical standards are “very high” or “high,” essentially unchanged from the 84% who said the…

      Ben McWhorter No comment(s) Articles, Media and Advertising
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      June 29, 2020

      Radio Ink: Do Shorter Stop Sets Work?

      (Randy Lane) I used to try listening to Howard Stern during my ten-minute morning commute, but because of his egregiously long commercial breaks, I rarely heard his voice. Those days are over, but discussions over stop set lengths are not. In fact, they are heating up.   Some FM music stations are reducing spot loads and guaranteeing shorter stop…

      Ben McWhorter No comment(s) Articles, Media and Advertising
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      March 3, 2020

      Management Tip: Mean-Spirited Managers

      Another repost that I thought deserved reading again! You know it’s pretty amazing that when some people come to "power" (as in getting promoted to management) they suddenly become a horse’s derrière.

      Ben McWhorter No comment(s) Articles, Management Tip
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