Unless you are a local advertiser with a huge advertising budget, you should run 60 second commercials, no ifs, ands or buts about it!
From Tom Taylor's NOW Newsletter: Scripps buys “Bounce,” “Grit, “Escape,” and “Laff” – four niche broadcast TV nets.
Quote of the Day
Remember the reality of self-interest. If there’s nothing in it for the other person, you may get in his pockets once, but in the long term you’re going to lose a customer, client or business associate and will inherit a deserved black mark in the financial community.