Unless you are a local advertiser with a huge advertising budget, you should run 60 second commercials, no ifs, ands or buts about it!
The Pareto Principle is also called the "80-20" and "Vital Few and Trivial Many" rule.
This is a re-post from several years ago, and after reading it (and many other original posts that appeared on this site) the validity of the claims in this article still stand. Despite a changing world, some strategies remain effective.
Quote of the Day
A boss creates fear, a leader confidence. A boss fixes blame, a leader corrects mistakes. A boss knows all, a leader asks questions. A boss makes work drudgery, a leader makes it interesting.