This is a re-post from several years ago, and after reading it (and many other original posts that appeared on this site) the validity of the claims in this article still stand. Despite a changing world, some strategies remain effective.
Unless you are a local advertiser with a huge advertising budget, you should run 60 second commercials, no ifs, ands or buts about it!
The Pareto Principle is also called the "80-20" and "Vital Few and Trivial Many" rule.
Quote of the Day
One of the annoying things about believing in free will and individual responsibility is the difficulty of finding somebody to blame your problems on. And when you do find somebody, it’s remarkable how often his picture turns up on your driver’s license.