Release 2 came out today in two databases, April 2010-September2010 (six months) and October 2009- September 2010 (12 months). When using this consumer base, it’s always better to use the 12 month data because the sample is higher.
Presented by Arbitron Inc. and Jacobs Media Overview Mobile has emerged as the new mass distribution medium, with more than four billion mobile devices worldwide—topping televisions, radios, and personal computers.
Arbitrends are three month rolling averages ofArbitron data presenting fewer demographic anddaypart breaks than the quarterly reports. Nospecific age demos are available by gender…just Men and Women 18+.
Radio and television are unlike other advertising vehicles in that they are intangible. Billy Crystal, playing the role of a TV salesperson in "City Slickers", jokingly questioned the value of his job when he exclaimed, "I sell air for a living!"