Ipsos Research Study Highlights Continued Strength Of AM/FM Radio In Cars

While consumers do use new streaming services, virtually all consumers — 99% — are comfortable with the current AM/FM in-car radio operation. And 91% of consumers say they prefer physical AM/FM radio buttons and controls built into the car dashboard, rather than AM/FM being an app that appears in the car’s electronic interface (with only 9% saying they would want it changed into a dashboard app).

An additional finding was that while AM/FM radio remains paramount in the car, consumers use their in-car CD player three and a half times as much as they use any digital music service.

The survey also detailed other facts highlighting the importance to consumers of AM/FM radio in the car; the demand for digital services is increasing, but they are still behind AM/FM radio, the CD player and satellite radio:

AM/FM radio still dominates in-car listening as the top platform used, with 84% of consumers using it in the car, followed by CD players at 64% — but radio still maintains a leadership position over the next closest service choice, SIRIUS/XM — which had 22%. PANDORA was 18%; iHEARTRADIO was 8%; HD RADIO 7%; and SPOTIFY was 7%.

80% of consumers chose AM/FM car radio as the top option for their car’s entertainment system, followed by the CD player at 68%, satellite radio at 45%, and a streaming music service at 34%.

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