CUMULUS ENDS PRINT PUBLICATION OF NASH COUNTRY WEEKLY.

The final magazine, featuring Kelsea Ballerini on the cover, will hit newsstands April 22.

Lisa Konicki, editor-in-chief since 2010, will continue in that role of the new Nash Country Daily, which will continue to cover country music and offer lifestyle content, distributed to country music fans via the company’s digital platforms. Cumulus says it will reach a larger audience of one million via digital distribution than the magazine’s current 35,000 weekly print circulation. In addition to expanding its reach, the digital publication will “enable more up-to-the minute distribution of content,” Konicki said in a statement.

Nash Country weekly currently operates a companion website and publishes a weekly email newsletter, in addition to the weekly magazine.

A company spokesperson said the move from print to all-digital is intended to inoculate Cumulus from inevitable financial losses from publishing a weekly magazine. Going all digital will enable Cumulus to redeploy funds from the print publication to the larger Nash brand, the spokesperson said, including its Nash-branded radio stations, digital assets, events and the Nash Icon Records label.

“While enabling exponentially more country music fans to access Nash content, when and where they choose, it frees significant resources for us to laser-focus and double down on our investment in the properties and platforms of the powerful Nash brand that present the greatest growth potential,” Mike McVay, SVP of content and programming, Cumulus Media & Westwood One said. “We remain deeply committed to Nash, proud of its cultural significance and influence in the country community and optimistic about its future.”

Leave a reply

Your email address will not be published. Required fields are marked *