In Knoxville, Radio Trounces TV on Social

WIMZ, a classic rock station owned by Duey Wright, has had nearly 7.5 million total actions in the last six months, nearly 45% of the market’s total 16.7 million actions in that time period and more than double its next-closest competitor.

That competitor would be WKHT, locally known as Hot 104.5, an E.W. Scripps Company-owned station that gets its own walloping lead in terms of the market’s overall fans/followers – over 958,000. WIMZ follows second there with almost 495,000.

On individual platforms, WIMZ has Knoxville’s overwhelming Facebook lead. WBIR, a Tegna station, takes Twitter with almost 79,000 actions, 30% of the market’s total. Instagram goes to another radio station – Air1 Radio – with a whopping 864, actions, 17 times more than its next closest follower.

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