A Personal Note From Ben Mac: September 9th will mark my last day working full-time in the radio industry

I’ve always said that the radio industry is like Hotel California for me. “You can check-out any time you like,

but you can never leave.”

I’ve checked out a few times in Birmingham and once in Knoxville, but I came back to the industry each time after checking out.

I knew I wanted to work in radio since I was 8 years old (listening to Notre Dame football games on the Mutual Broadcasting Network featuring Lindsey Nelson) and have been fortunate enough be a sales manager in the radio industry since I was 25 years old.

Now I don’t see myself having a “full-time” job in the industry any longer. This means that if I work with the industry beyond September 9th, it will be solely in a consulting or part-time role.

There are many reasons for this decision, but the main reason is that I simply want more time to myself, and I do not want to be obligated to appear at a particular place at a particular time each and every day. I do not want to work a typical 40-hour schedule any longer.

I have worked very hard in this industry for many years in order to have this option.

Since May of 2013 (first as a sales consultant, and after February 2014 as a sales manager) I have worked with the wonderful folks at Journal/Scripps in Knoxville. We have bucked the trend in an industry that is going backwards because of self-inflicted wounds (that’s a good conversation to have over libations!) Regardless, I have been proud to be a part of the many Journal/Scripps successes and huge revenue gains in Miller-Kaplan in Knoxville over the past 3+ years. I will be cheering for their continued success and will help them in the future any way that I can!

After September, I will work on sundry projects here and there and I hope to work on more projects that aren’t media-related. I am a marketing student of Ries and Trout, and would love to help others with my knowledge.

Feel free to connect with me on LinkedIn and Twitter.

Stay in touch ben.mcwhorter@comcast.net.

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