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      Home
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      2017
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      August
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      22

      Day: August 22, 2017

      August 22, 2017

      Advertising Is Commoditized -- But You Don't Have To Be

      This is the second of a two-part series outlining the solution to the advertising industry’s business model problem. Read part one here.   Shutterstock Advertising isn’t just industrialized. Thanks to Henry Ford’s example, it’s commoditized. Assembly line advertising, marked by mass production and automation, will soon replace marketing jobs with dashboards and out mode an…

      Ben McWhorter No comment(s) Articles, Media and Advertising
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      August 22, 2017

      INSIDE RADIO: eMarketer’s Early Holiday Gift: Nice Sales Rise Forecast

      The all-important holiday retail season is getting a thumbs-up in an early forecast from eMarketer. It predicts that U.S. retail ecommerce sales will jump a mighty 16.6% during the 2017 holiday months, driven by increases in mobile commerce and the intensifying online battle between large retailers and digital marketplaces. At the same time, total retail…

      Ben McWhorter No comment(s) Articles, Marketing Tip
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