The all-important holiday retail season is getting a thumbs-up in an early forecast from eMarketer. It predicts that U.S. retail ecommerce sales will jump a mighty 16.6% during the 2017 holiday months, driven by increases in mobile commerce and the intensifying online battle between large retailers and digital marketplaces.
At the same time, total retail sales will grow a moderate 3.1%, as retailers continue to experience heavy discounting during the core holiday shopping months of November and December, according to eMarketer’s report “U.S. Holiday Shopping 2017: Shoppers Continue Online Migration for This Year’s Season.”
Not surprisingly, the gap between holiday season ecommerce sales growth and total retail sales growth continues to widen. eMarketer estimates that in 2017, holiday sales will total $923.15 billion, representing 18.4% of U.S. retail sales for the year, a 0.1 percentage point drop from 2016.
For the full year, eMarketer expects retail sales to grow 3.8%, up from 2.9% in 2016.