With so much existential debate around the future of agencies, the impact of automation and prophecies about the end of advertising as we know it, one can be forgiven for feeling that the industry is in a dark place.
And, to be sure, there are quite a few shadows looming over the ad business in 2017. But if you need a booster shot of positivity, you don’t need to look much farther than a “cheat sheet” of ad spending stats that eMarketer has put together just in time for Advertising Week New York.
There’s a lot of good news in the numbers, from the ongoing expansion of digital (especially mobile) ad spending to the success of emerging technology like addressable TV, which has grown to claim more than $1.2 billion per year.
Of course, there are also some ominous trends, like the massive amount of industry dollars that continue to flow into the duopoly of Facebook and Google, a consolidation that doesn’t sit well with many power players outside those Silicon Valley juggernauts.
So check out the numbers below and decide for yourself whether they bode well for the ad industry: