2018 TV-Radio Ad Economy Bullish. Our U.S. Advertising & Marketing Expenditures Report

With a promising political advertising season plus Olympics and World Cup revenues on the horizon, network and regional television media companies can be appropriately bullish as they approach 2018, and radio will ride on their coattails. Television’s positive prognosis for 2018 is enhanced by marketers’ growing disenchantment with their digital video options. However, according to MyersBizNet long-term forecasts, 2019 will be a challenging year across all media and marketing categories, with comparables for television and radio companies being especially difficult.

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