For immediate release September 23, 2015 Treacy Reynolds press@nrf.com (855) NRF-Press WASHINGTON, September 23, 2015 – Ready to embrace cooler weather, fall traditions and spirited celebrations, more than 157 million Americans plan to celebrate Halloween this year, according to the National Retail Federation’s Halloween Consumer Spending Survey conducted by Prosper Insights & Analytics. The average…
Day: October 9, 2017
NRF FORECASTS HOLIDAY SALES TO INCREASE BETWEEN 3.6 AND 4 PERCENT
For immediate release October 3, 2017 Ana Serafin Smith (202) 626-8189 press@nrf.com (855) NRF-Press WASHINGTON – The National Retail Federation announced today that it expects holiday retail sales in November and December – excluding automobiles, gasoline and restaurants – to increase between 3.6 and 4 percent for a total of $678.75 billion to $682 billion, up from $655.8 billion last year. …
'SEINFELD,' SHRINKAGE AND THE RISING COST OF TV VIEWERS
Twenty years ago, 30 seconds of ad time during NBC’s “Seinfeld” was the most expensive real estate on TV. But it was still a steal compared to this year’s costliest programming, revealing just how much the splintering of TV’s audience is changing the math for marketers. Advertisers paid an average of $575,000 per spot in…
Knoxville Media: Benches for Bravery
If you’ve been to the East Tennessee Veterans Cemetery on Governor John Sevier Pike over the past few years you may have noticed there are few places to sit town. For some time one long bench was located near the ceremonial building but none in or around the grounds. That fact came home to one…