Media Post: Viewers Don't Trust TV Ads For Health, Medical Products

With trust issues top of mind in the media these days, a new study says only 14% of consumers trust the health/medical information they are getting on TV from advertising, as well as news programming.  

A study from Remedy Health Media, a health publisher that surveyed 750 adults 35+, says the most trusted resources are healthcare providers (80%), health websites (63%) and friends and family (30%).

The research cites that pharmaceutical companies spent 4% more on TV advertising in 2016 — to $4.06 billion from $3.91 billion the year before in 2015.

When it comes to getting overall health and medical information, respondents say 70% get it from providers and health websites.

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