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      Home
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      2017
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      November
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      28

      Day: November 28, 2017

      November 28, 2017

      Inside Radio: Total Advertising Forecast To Grow 4.1% In 2017

      Comments by radio group heads of a challenging ad environment during the third quarter are reinforced in the latest guidance from Pivotal Media Group. The research firm has lowered its total ad forecast for 2017 from 4.4% growth to 4.1% growth while sticking with the 4-5% growth range it has anticipated for much of the…

      Ben McWhorter No comment(s) Articles, Media and Advertising
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      November 28, 2017

      Confidence in the Economy Rises Over Thanksgiving Week

      Last week included the Thanksgiving holiday, one of the happiest days of the year for Americans, as Gallup has previously found. Gallup has typically seen a slight uptick in economic confidence on Thanksgiving as a result. During Thanksgiving week from 2008 through 2016, the index’s weekly score has increased, on average, by 2.6 points from the…

      Ben McWhorter No comment(s) Articles, Marketing Tip
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