Radio Ink: Consumers Hear Radio Ads. Pandora, Spotify, Not So Much

That’s according to Cumulus/Westwood One Chief Insights Officer Pierre Bouvard who writes about the topic in his latest blog. Bouvard quotes a recent study of 2,617 consumers conducted by Vision Critcal/MARU. The consumers were asked if they hear the ads that run on Pandora, Spotify, and radio? Here are the results…

 

According to Bouvard, only 54% of Pandora and Spotify listeners actually pay attention to the ads. And, 84% of the AM/FM radio audience hears the ads when they listen to AM/FM radio at home, at work, or traveling in the car.

Bouvard says, “Pandora and Spotify listeners utilize the services as background music. Softly playing background music is great for “chilling out” but it’s not so great for advertisers. Half the time, Spotify and Pandora listeners admit they cannot hear the ads.”

See more here!

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