After cluttering up shows with commercials, promos and announcements, programmers seem to be flocking around the radical notion that fewer ads = better ads. For instance, Fox’s Sunday shows this fall will exclusively contain “Jazz” pods made up of just two spots per break. By 2020, Joe Marchese, Fox’s president for ad revenue, wants to…
Day: March 14, 2018
Tyrone Beach is leaving the Marc and Kim Show on Star 102.1 Radio
Tyrone Beach, producer and co-host of the Marc and Kim Morning Show on Star 102.1 radio, announced Wednesday morning that he is leaving the company. His last day is Friday, March 9. During an emotional conversation with morning DJ’s Kim Hansard and Marc Anthony, the producer explained that his desire to help others had become…
Advertisers and agencies overvalue online video, undervalue radio and print - Ebiquity study
Agencies and advertisers heavily overvalue the effectiveness of online video and undervalue traditional media like radio, newspapers and magazines across a range of attributes they use to measure campaign success. That’s the verdict of a groundbreaking new study by Ebiquity UK that measured advertiser and agency perceptions against actual performance data from more than 4,500…