The U.S. advertising market is expected to reach an all-time high in 2018, with media owners reaping $197 billion in net advertising revenues, according to a new report from Magna. Broadcast radio advertising sales are forecast to decline 4%, despite “the channel’s high reach,” because of a negative pricing trend. The overall increase in advertising represents…
Day: March 24, 2018
Salon: Local news isn’t dying out: It’s being killed off by corporate greed
While hedge funds raid and kill local newspapers, Sinclair tries to build an empire of low-grade local TV stations It’s become an article of faith among media professionals and people concerned with the future of the free press that the internet is killing off journalism. There’s no doubt that the emergence of fake news and…