Tom Taylor's NOW Newsletter: “The longest active winning streak in Nielsen’s continuous-measurement markets comes to an end.”


Cumulus country WIVK Knoxville/107.7 was just defeated by Midwest’s “Classic Rock 103.5” WIMZ, with total-week age 12+ AQH share.

Ratings-watcher Chris Huff knows this is radio history. He tells this NOW Newsletter that “The last time WIVK was not the #1 station in Knoxville, Jimmy Carter was president, and it was the April-May book of 1980.”

WIVK reigned for an uninterrupted 138 consecutive books, nearly 38 years. That streak is over, with WIMZ #1 (up from a Fall-book 8.3 to a Winter-2018 10.2). This is WIMZ’s first-ever 12+ win. WIVK is second by only three-tenths of a share (13.1-9.9) – and with the current Spring book, it could easily begin a new streak.

While we’re assessing records, Chris Huff says the longest active #1 streak in the continuous (four-book-a-year) markets now belongs to another heritage country station, Entercom’s Chattanooga-market “US101” WUSY. Its 111-book streak dates back to 1990. Chris adds that “The all-time winning streak among continuous markets remains safe with KMOX St. Louis/1120. It was #1 for 40-1/2 years, from 1968 to 2009.” Coming up on today’s NOW Newsletter – a look at Knoxville and the other four diary markets released on Friday.