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      Home
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      2018
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      May
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      28

      Day: May 28, 2018

      May 28, 2018

      Media Buyers Split On TV Ad $ Shift To Digital, Anticipate Strong Demand This Upfront

      Asked which direction their clients would be shifting their TV and digital ad dollars in over the next 24 months, half the respondents to a survey of top media buyers indicated they would be moving from TV to digital.  The survey of 40 agency executives representing more than $40 billion worth of ad spending, was…

      Ben McWhorter No comment(s) Articles, Media and Advertising
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      May 28, 2018

      All Access: WKHT (Hot 104.5)/Knoxville MD Mean Jean Fremont Is Outbound

      SCRIPPS Top 40/Rhythmic WKHT (HOT 104.5)/KNOXVILLE MD/nights MEAN JEAN FREMONT has stepped down. FREMONT is exploring new radio opportunities and can be reached at (407) 453-2557 or itsmeanjean@outlook.com. FREMONT’s last day at WKHT will be FRIDAY, JUNE 1st.

      Ben McWhorter No comment(s) Knoxville Media News
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      May 28, 2018

      Forbes: Time For Radio To Reimagine Itself As The Medium Of All Things Audio

      Radio has some serious image problems. Radio suffers from a poor self-image. It sees itself as getting no respect, like comedian Rodney Dangerfield, as the distant second medium to television, with none of the glamour. Marketers, the folks who decide which media to use in their ad campaigns, are inclined to see traditional radio as…

      Ben McWhorter No comment(s) Articles, Media and Advertising
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