IS BIGGER BETTER? NEW ENGLAND PATRIOTS AND LOS ANGELES RAMS FANS COMPARED

Bragging rights and bets are on the line for fans of the New England Patriots and Los Angeles Rams. Other than both having the opportunity to see their favorite team hoist the Vince Lombardi Trophy at the conclusion of Super Bowl LIII, Patriots and Rams fans have very little in common. 

The New England Patriots have reached the Super Bowl 11 times in franchise history, winning five times and collecting scores of fans along the way. According to Nielsen Sports Sponsorlink, more than 11.5 million people in the U.S. claim the Patriots as their favorite NFL team, second only to the Dallas Cowboys. And with frequent Super Bowl appearances, it’s no surprise that 72% of Patriots fans consider the Super Bowl an event they would never miss watching (compared with Rams fans at 62%).

The Los Angeles Rams have racked up more wins this season than the Patriots, but 7+ million people would have to jump on the Rams bandwagon for the team to compete with the Patriots’ fanbase. Just over 4.3 million Americans claim the Rams as their favorite team. But the Rams have youth on their side, and not just with their 32-year-old head coach Sean McVay. Rams fans skew younger than Patriots fans (33% are age 18-34 compared to 29%). But take note, ladies love the Patriots quarterback, and recent “Sexiest Footballer Alive” winner, Tom Brady with 48% of the Patriots’ fan base being female, compared to the Rams with 36%.

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