With two of the nation’s largest radio companies in bankruptcy, iHeartMedia and Cumulus, many who don’t really know radio contend the medium is dead or dying. But those who do know radio argue that it’s still every bit a vital medium. The problem, they argue, is that too many stations are poorly managed, often from…
Month: February 2019
Wilhite & Wall back on Knoxville radio with Merle FM morning show
The duo spent seven years at WIVK back in the 90’s. They’re back! Longtime East Tennesseans will remember Wilhite and Wall when they woke us up in the 90’s on WIVK. Now they’ll do the same on 96.7 Merle FM. Darren Wilhite and Tim Wall spent seven years in Knoxville before moving on to cities…
Management Tip: Do You Have A Skeptic on your Team?
Do you have someone on your staff that seems like he or she always has the knack to quickly and accurately size up a situation, but at the same time this person always seems somewhat skeptical of some of the company’s decisions?
7 FREQUENTLY USED RADIO ADVERTISING CLICHÉS
Note from Ben Mac: This article hits the nail on the head. With radio stations not only ruining themselves by running too many commercials (30’s are killing the industry!) and not providing a professional copywriter to write locally produced commercials, radio ads sound horrible in most cases. When salespeople are relegated to writing radio commercials,…
Bad Management Behaviors
We all need to gripe about our boss now and then. And managers, you’re kidding yourself if you don’t think you are the subject of your employee’s dinner time conversation once in a while. It comes with the job. Most managers are decent, hardworking human beings with the best of intentions. But no manager is…
Merle FM brings Wilhite and Wall back to Knoxville Morning Radio
Darren Wilhite and Tim Wall are excited to be back on the air in East Tennessee. Spending close to seven years cheering on the Vols in the 90’s just up the radio dial before moving on to places like Detroit and Kansas City. Wilhite and Wall have been honored twice by the CMA for their…
Steve Gulley to WDVX
Radio listeners in east Tennessee who have enjoyed Steve Gulley’s tenure as a broadcaster at WCXZ/WLMU were surprised just before Christmas when a change in budgetary priorities at Lincoln Memorial University resulted in the whole station being shut down. Steve not only served as Program Director, he was a major voice on their airwaves. The…