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      Home
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      2019
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      June
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      5

      Day: June 5, 2019

      June 5, 2019

      WARC: Creative radio ads boost purchase intent

      Radio ads recognised for their high level of creativity typically deliver a greater uptick in purchase intent than the norm, according to a study by Westwood One, the audio media company, and Veritonic, the analytics provider. Scott Simonelli, co-founder/CEO of Veritonic, discussed this project during a session at the Advertising Research Foundation’s (ARF) 2019 AUDIENCExSCIENCE…

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