Jeff Benjamin, a former chief creative officer at JWT North America and Crispin Porter + Bogusky (CPB), has joined independent agency Tombras. He is the Knoxville-based agency’s first CCO. Most recently, Benjamin served as a partner and executive creative director at Barton F. Graf, which is closing at the end of the year.
“Jeff is a different type of creative leader. If you look at his work, it’s a greatest hits of advertising over the last 15 years,” said Dooley Tombras, president and owner of the agency that counts Orangetheory Fitness, MoonPie, Zaxby’s, Bush’s Beans, Van Gogh Vodka and others on its client roster. “And it’s not a portfolio of TV work, but a bunch of big, culture-busting ideas. Jeff is the total package and the [best] CCO we could ever hope for.”
For his part, Benjamin has had an award-winning career dotted with impressive stints at CPB, Goodby Silverstein & Partners and JWT. During his time at CPB, he became a partner while working on brands like Burger King, Volkswagen, Mini, Kraft, Domino’s, Best Buy, Microsoft, Coke Zero, Sprite, Virgin Atlantic, Old Navy, American Express, Metlife and Vitamin Water.
Benjamin left in 2012 to join JWT as CCO of North America, where he helped bring in the Puma account and led work for clients such as Nestle, Macy’s, Nokia, Google, Johnson & Johnson, Vonage, T. RowePrice, Kleenex, Tylenol and Royal Caribbean. After departing JWT in 2014, he consulted and ultimately landed at Barton F. Graf in spring 2017 before resigning in February.