Same station revenue at Cumulus Media declined 4.4% to $285.5 million in fourth quarter 2019, with most of the shortfall stemming from the loss of political revenue in a non-election year. CEO Mary Berner described the ad market in fourth quarter 2019 as “choppy.” Excluding political, same station Q4 revenues were down 1.7% to $282.4…
Year: 2020
Gallup: Nurses Continue to Rate Highest in Honesty, Ethics, "Advertising Practioners" rate low
WASHINGTON, D.C. — For the 18th year in a row, Americans rate the honesty and ethics of nurses highest among a list of professions that Gallup asks U.S. adults to assess annually. Currently, 85% of Americans say nurses’ honesty and ethical standards are “very high” or “high,” essentially unchanged from the 84% who said the…
Management Tip: Do You Have A Skeptic on your Team?
Do you have someone on your staff that seems like he or she always has the knack to quickly and accurately size up a situation, but at the same time this person always seems somewhat skeptical of some of the company’s decisions?
7 FREQUENTLY USED RADIO ADVERTISING CLICHÉS
Note from Ben Mac: This article hits the nail on the head. With radio stations not only ruining themselves by running too many commercials (30’s are killing the industry!) and not providing a professional copywriter to write locally produced commercials, radio ads sound horrible in most cases. When salespeople are relegated to writing radio commercials,…
Former Knoxville radio host turns Grammy award winning producer
KNOXVILLE, Tenn. (WVLT) — East Tennessee has its share of Grammy winners, but there’s one man whose resume reads like a who’s who of A-Listers. Many remember Seva as a former well-known DJ, but now he is focused on a soundboard, winning a Grammy and producing some of the top names in the music business.…
Bad Radio in K-Town
Driving around town running errands and listening to local radio stations over the past few months is disturbing to someone like me that choose radio as a career when I was just 8 years old. I even got a degree in broadcasting so working in the business was something that meant a lot to…
Media Post: Tombras Wins U.S. RE/MAX Media Assignment
Knoxville-based ad agency Tombras has been named U.S. media agency of record for realty giant RE/MAX after a formal review.The company, based in Denver, spent nearly $40 million on measured media in 2018, according to Kantar, which estimates the firm spent an additional $32.2 million from January through September of 2019.The appointment is effective immediately.…
7,700 people have lost their jobs so far this year in a media landslide
The media industry continued to execute cuts in December and November as Gannett, Highsnobiety, and the CBC reduced headcounts. The cuts followed large rounds of layoffs earlier in the year from companies including BuzzFeed, Verizon, and Vice Media.The massive cuts this year represent a recent trend in media that has seen upstart companies and newspapers…
Marketing Tip: The Dog and His Shadow
Here’s the quick version of one of Aesop’s fables titled "The Dog and His Shadow" that is very applicable to marketing: