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      Home
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      2020

      Year: 2020

      December 10, 2020

      November CDMs: Knoxville’s WIVK Gets Serious Competition

      In Knoxville, TN, Midwest Communications classic rock WIMZ (103.5) Knoxville gains enough on country powerhouse Cumulus Media WIVK (107.7) that the two stations are in a virtual tie for first in the market, according to Wednesday’s Continuous Diary Measurement data from Nielsen Audio. WIVK keeps an edge over WIMZ in weekly cume, 138,700 to 125,100.…

      Ben McWhorter No comment(s) Knoxville Media News
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      November 11, 2020

      Colleagues and friends remember Billy Kidd

      The Wednesday news that Billy Kidd had passed away at just 61 years old stunned East Tennessee. KNOXVILLE, Tenn. (WVLT) – The Wednesday news that Billy Kidd had passed away at just 61 years old stunned East Tennesseans. The longtime radio personality was a giant in Knoxville media, and he had the accolades to show…

      Ben McWhorter No comment(s) Knoxville Media News
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      November 2, 2020

      Forbes: There's A Right Way To Run Radio Stations. Here Are 10 Smart Tips.

      With two of the nation’s largest radio companies in bankruptcy, iHeartMedia and Cumulus, many who don’t really know radio contend the medium is dead or dying. But those who do know radio argue that it’s still every bit a vital medium. The problem, they argue, is that too many stations are poorly managed, often from…

      Ben McWhorter No comment(s) Media and Advertising
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      November 1, 2020

      Gallup: Nurses Continue to Rate Highest in Honesty, Ethics, "Advertising Practioners" rate low

      WASHINGTON, D.C. — For the 18th year in a row, Americans rate the honesty and ethics of nurses highest among a list of professions that Gallup asks U.S. adults to assess annually. Currently, 85% of Americans say nurses’ honesty and ethical standards are “very high” or “high,” essentially unchanged from the 84% who said the…

      Ben McWhorter No comment(s) Articles, Media and Advertising
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      September 9, 2020

      WTNZ-TV Fox 43 (Lockwood Broadcasting, Knoxville) has an opening for an experienced Multi Media Account Executive

      WTNZ-TV Fox 43 (Lockwood Broadcasting, Knoxville) has an opening for an experienced Multi Media Account Executive to manage and grow transactional business with a heavy emphasis on prospecting and closing new business.   Responsibilities: · Develop and maintain direct relationships with agencies and clients while driving Revenue to achieve monthly goals · Close new and…

      Ben McWhorter No comment(s) Knoxville Media News
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      August 5, 2020

      Marketing Tip: The Dog and His Shadow

      Here’s the quick version of one of Aesop’s fables titled "The Dog and His Shadow" that is very applicable to marketing:

      Ben McWhorter No comment(s) Articles, Marketing Tip
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      July 19, 2020

      Knoxville advertising agency Tombras wins 6 national social media awards

      KNOXVILLE, Tenn. (WATE) — Independent advertising agency Tombras was named “Best Large Agency” at the US Social Media Awards on Wednesday.  The US Social Media Awards celebrate the best in social media and reward the individuals, companies and organizations who are using online platforms to communicate in fresh and innovative ways.  “I’m so very, very proud of…

      Ben McWhorter No comment(s) Knoxville Media News
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      June 29, 2020

      WUTK Radio Station Chosen as Knoxville’s Finest 6 Years in a Row

      Thanks to WUTK‘s amazing listeners and supporters, the station has won Blank Newpaper’s Knoxville’s Finest Radio Station for 2020. This is six years in a row taking home the gold with Blank, and 15 years in a row to win Best/Finest Radio Station between Metro Pulse, Blank Newspaper, and Mercury Readers’ Poll! The station says they…

      Ben McWhorter No comment(s) Knoxville Media News
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      June 29, 2020

      Radio Ink: Do Shorter Stop Sets Work?

      (Randy Lane) I used to try listening to Howard Stern during my ten-minute morning commute, but because of his egregiously long commercial breaks, I rarely heard his voice. Those days are over, but discussions over stop set lengths are not. In fact, they are heating up.   Some FM music stations are reducing spot loads and guaranteeing shorter stop…

      Ben McWhorter No comment(s) Articles, Media and Advertising
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      May 29, 2020

      Loud Media Adds Two More Knoxville Radio Stations

      Loud Media is purchasing WJRV-FM in Oliver Springs, TN and WTNQ-FM in La Follette, also in Tennessee, from Momentum Broadcasting. Loud Media will LMA the stations July 1.Loud Media is owned by Aaron Ishmael and Ricki Lee and operates stations in New York, Tennessee and Colorado. Ishmael said, ​“We are extremely excited about strengthening our position…

      Ben McWhorter No comment(s) Knoxville Media News
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