On Saturday, Feb. 29, four Maryville College students attended the ADDYs in Knoxville, Tenn. and took home several awards and citations. Design majors Chloé Vaccaro, Alyssa Kral, Cassidy Forbes, and Christen Watson each submitted various projects for consideration. Design professors Adrienne Schwarte and Morgan Manning attended the awards as well.
An annual event, the ADDYs, also known as the American Advertising Awards, are hosted by a local sanction of the AAF or American Advertising Federation. With different ceremonies held all over the country, the ADDYs are a prevalent and fierce competition that recognizes all types of advertising media from print to video and everything in between.
This year, the Knoxville ADDYs were dubbed “The Roaring ADDYs.” Those who attended the event were free to dress to the theme, which was also visually present in the various promotional materials and certificates given out at the awards. The night included a reception like period for socializing followed by a dinner accompanying the ceremony.
Vaccaro received one Silver ADDY Award for an app design called “Pearl,” which was initially produced for a class project focused on “design for good.”