In Knoxville, TN, Midwest Communications classic rock WIMZ (103.5) Knoxville gains enough on country powerhouse Cumulus Media WIVK (107.7) that the two stations are in a virtual tie for first in the market, according to Wednesday’s Continuous Diary Measurement data from Nielsen Audio. WIVK keeps an edge over WIMZ in weekly cume, 138,700 to 125,100.…
Month: December 2020
7 FREQUENTLY USED RADIO ADVERTISING CLICHÉS
Note from Ben Mac: This article hits the nail on the head. With radio stations not only ruining themselves by running too many commercials (30’s are killing the industry!) and not providing a professional copywriter to write locally produced commercials, radio ads sound horrible in most cases. When salespeople are relegated to writing radio commercials,…