November CDMs: Knoxville’s WIVK Gets Serious Competition

In Knoxville, TN, Midwest Communications classic rock WIMZ (103.5) Knoxville gains enough on country powerhouse Cumulus Media WIVK (107.7) that the two stations are in a virtual tie for first in the market, according to Wednesday’s Continuous Diary Measurement data from Nielsen Audio. WIVK keeps an edge over WIMZ in weekly cume, 138,700 to 125,100. In Fresno, CA, Cumulus “93.7 Kiss Country” KSKS sees its AQH share rise 3.7-4.5, enough to move the station to sixth from eighth.

Audience estimates are derived in part using Nielsen Audio’s Persons 12+ Shares, Monday-Sunday, 6 am-12 Midnight estimates, under license.

read more here