WASHINGTON, D.C. — For the 18th year in a row, Americans rate the honesty and ethics of nurses highest among a list of professions that Gallup asks U.S. adults to assess annually. Currently, 85% of Americans say nurses’ honesty and ethical standards are “very high” or “high,” essentially unchanged from the 84% who said the…
Author: Ben McWhorter
About Ben McWhorter
Ben McWhorter is a consultant and former media sales management executive living in Knoxville, Tennessee with his feline roommates. E-mail me at benmac@att.net.
Media Post: Tombras Wins U.S. RE/MAX Media Assignment
Knoxville-based ad agency Tombras has been named U.S. media agency of record for realty giant RE/MAX after a formal review.The company, based in Denver, spent nearly $40 million on measured media in 2018, according to Kantar, which estimates the firm spent an additional $32.2 million from January through September of 2019.The appointment is effective immediately.…
7,700 people have lost their jobs so far this year in a media landslide
The media industry continued to execute cuts in December and November as Gannett, Highsnobiety, and the CBC reduced headcounts. The cuts followed large rounds of layoffs earlier in the year from companies including BuzzFeed, Verizon, and Vice Media.The massive cuts this year represent a recent trend in media that has seen upstart companies and newspapers…
Bad Radio in K-Town
Driving around town running errands and listening to local radio stations over the past few months is disturbing to someone like me that choose radio as a career when I was just 8 years old. I even got a degree in broadcasting so working in the business was something that meant a lot to…
Marketing Tip: The Dog and His Shadow
Here’s the quick version of one of Aesop’s fables titled "The Dog and His Shadow" that is very applicable to marketing:
Knoxville Gets The Holiday Spirit- WNOX goes “All-Christmas, All-The-Time”
93.1 WNOX flipping to “All-Christmas, All-The-Time,” playing nothing but songs of the holiday season through midnight on Christmas Day. 93.1 WNOX Program Director Gravy said, “Whether you’re putting up your Christmas tree or out shopping for the perfect gift, nothing puts you in the Christmas mood more than hearing all of your holiday favorites like,…
Getting to Know Don Dare
By Mike Steelysteelym@knoxfocus.com You may know Don Dare as the “6 On Your Side” television reporter or as a WATE Anchor, but there’s much more to Dare than you may know. The Knoxville Focus sat down with him for a chat recently in order for our readers to get to know the man a bit…
Opportunity Knox In Knoxville
• SummitMedia Top 40 WWST (Star 102.1)/Knoxville, TN now has a rare nighttime opening, as RAMP has learned that Jax will soon be moving to Raleigh for a new gig TBA. SummitMedia is now in the process of identifying competitive individuals who have a proven track record of creativity and over-achieving. In return, they offer…
Management Tip: Do You Have A Skeptic on your Team?
Do you have someone on your staff that seems like he or she always has the knack to quickly and accurately size up a situation, but at the same time this person always seems somewhat skeptical of some of the company’s decisions?
Forbes: There's A Right Way To Run Radio Stations. Here Are 10 Smart Tips.
With two of the nation’s largest radio companies in bankruptcy, iHeartMedia and Cumulus, many who don’t really know radio contend the medium is dead or dying. But those who do know radio argue that it’s still every bit a vital medium. The problem, they argue, is that too many stations are poorly managed, often from…