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      Ben McWhorter

      Author: Ben McWhorter

      About Ben McWhorter

      Ben McWhorter is a consultant and former media sales management executive living in Knoxville, Tennessee with his feline roommates. E-mail me at benmac@att.net.

      March 2, 2021

      Morgan Wallen's radio ban seems to crack as a hometown Knoxville station plays his music... after he was banned from most radio for using the N-word

      Morgan Wallen, 27, was back on the air at WMYL-FM in Knoxville after the station posted a Facebook survey about his return, according to Radio Ink The country music star was banned in February after he was spotted drunkenly shouting the N-word outside his home After the outburst was reported, multiple radio chains announced an…

      Ben McWhorter No comment(s) Knoxville Media News
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      March 1, 2021

      Management and Marketing Tip: The Pareto Principle...

      The Pareto Principle is also called the "80-20" and "Vital Few and Trivial Many" rule.

      Ben McWhorter No comment(s) Articles, Management Tip, Marketing Tip
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      February 20, 2021

      TREY WALLACE ANNOUNCES EXIT FROM FOX SPORTS KNOXVILLE

      After nearly three years with the radio station, Trey Wallace announced he’s moving on from FOX Sports Knoxville.  Wallace joined FOX Sports Knoxville from TheReadOptional.com and took over their early afternoon timeslot in July 2018, hosting from 1 – 3pm.  Soon after, Wallace became a regular contributor to the station’s afternoon show The Drive.  https://twitter.com/TreyWallace_/status/1360341295642906628 Sunday…

      Ben McWhorter No comment(s) Knoxville Media News
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      February 18, 2021

      Bad Radio in K-Town (updated)

      Driving around town running errands and listening to local radio stations over the past few months is disturbing to someone like me that choose radio as a career when I was just 8 years old.   I even got a degree in broadcasting so working in the business was something that meant a lot to…

      Ben McWhorter 7 comments Knoxville Media News
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      February 5, 2021

      7 FREQUENTLY USED RADIO ADVERTISING CLICHÉS

      Note from Ben Mac:  This article hits the nail on the head.  With radio stations not only ruining themselves by running too many commercials (30’s are killing the industry!) and not providing a professional copywriter to write locally produced commercials, radio ads sound horrible in most cases.  When salespeople are relegated to writing radio commercials,…

      Ben McWhorter 2 comments Articles, Media and Advertising
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      February 2, 2021

      From James Brown to Joe Armstrong, Black-owned WJBE promotes the 'unity' in community

      Prior to 2012, Joe Armstrong was embarrassed when people came to visit him in Knoxville. Not because of any particular quality the city was known for but, rather, what was missing: a Black radio station.  “There definitely was a void,” he told Knox News. It was a void Armstrong was uniquely qualified to fill, leaning on…

      Ben McWhorter No comment(s) Knoxville Media News
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      January 27, 2021

      East Tennessee radio executive Randy Ross dies

      KNOXVILLE, Tennessee — Radio industry veteran Randy Ross died Tuesday. Ross was general manager for Midwest Communications. He oversaw area radio stations that included B97.5, 103.5 WIMZ and DUKE FM. B97.5 is a radio partner with WBIR. He’d previously worked in broadcasting in the Tri-Cities, and had been an executive at South Central Media. He…

      Ben McWhorter No comment(s) Knoxville Media News
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      January 20, 2021

      Former Knoxville meteorologist Bob Becker has died

      We’re sad to report a popular former Knoxville meteorologist has died. Bob Becker, 64, who worked for many years at WATE and later at WBIR died this weekend. Becker was born in Monroe, New York, and went to college at New York State. He came to East Tennessee in 1997 and quickly became popular with…

      Ben McWhorter No comment(s) Knoxville Media News
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      January 14, 2021

      Non-Compete Clauses Are Suffocating American Workers

      Through non-compete clauses, employers have robbed tens of millions of workers of the right to practice their trade where they want. Non-competes can bar workers from accepting new employment in their field or industry for a year or more after they leave. Policymakers are now engaged in a largely unacknowledged debate over how to regulate…

      Ben McWhorter No comment(s) Articles, Management Tip, Uncategorized
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      January 11, 2021

      Why 30 Second (and shorter) Radio Commercials Are Bad for Advertisers and The Radio Industry

      Unless you are a local advertiser with a huge advertising budget, you should run 60 second commercials, no ifs, ands or buts about it!

      Ben McWhorter 2 comments Articles, Media and Advertising
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