• SummitMedia Top 40 WWST (Star 102.1)/Knoxville, TN now has a rare nighttime opening, as RAMP has learned that Jax will soon be moving to Raleigh for a new gig TBA. SummitMedia is now in the process of identifying competitive individuals who have a proven track record of creativity and over-achieving. In return, they offer…
Author: Ben McWhorter
About Ben McWhorter
Ben McWhorter is a consultant and former media sales management executive living in Knoxville, Tennessee with his feline roommates. E-mail me at benmac@att.net.
Management Tip: Do You Have A Skeptic on your Team?
Do you have someone on your staff that seems like he or she always has the knack to quickly and accurately size up a situation, but at the same time this person always seems somewhat skeptical of some of the company’s decisions?
Bad Radio in K-Town
Driving around town running errands and listening to local radio stations over the past few months is disturbing to someone like me that choose radio as a career when I was just 8 years old. I even got a degree in broadcasting so working in the business was something that meant a lot to…
All Access: Rich Bailey Joins WIVK/Knoxville As PD
RICH BAILEY has been named PD at CUMULUS Country WIVK/KNOXVILLE. He previously spent 23 years as PD for SUMMITMEDIA crosstown Top 40 WWST (STAR 102.1). He has also programmed stations in CHARLESTON, SC (WMXZ — MIX 95.1), and GREENSBORO, NC (WSMW — KISS 98.7), and has been a popular on-air talent in KNOXVILLE for more…
Why 30 Second (and shorter) Radio Commercials Are Bad for Advertisers and The Radio Industry
Unless you are a local advertiser with a huge advertising budget, you should run 60 second commercials, no ifs, ands or buts about it!
Big Wig Awards on Wednesday, October 16. Ticket information here
Big Wigs – awards night for community superstars to recognizer their outstanding work in the advertising industry! About this Event Big Wigs is designed for your favorite behind-the-scenes people in the advertising, communications, and marketing industry. Scores of these people work hard to help produce exceptional advertising and communications, so AAF-Knoxville creates this award show…
Knoxville radio host promises to camp out on the roof of a car dealership until Tennessee's next win
A Knoxville radio host has started a camp-out protest waiting for Tennessee’s next win this season. Tyler Ivens of 99.1-WNML The Sports Animal tweeted a video from his first night on the roof of Toyota Knoxville. The radio station promoted the stunt on its web site. “Tune in this week to hear him do the…
Management Tip: Mean-Spirited Managers
Another repost that I thought deserved reading again! You know it’s pretty amazing that when some people come to "power" (as in getting promoted to management) they suddenly become a horse’s derrière.
Popular Knoxville radio personality on commission expected to address Nathan Bedford Forrest bust
NASHVILLE, Tenn. (AP) — A popular Knoxville radio host has been appointed to a state panel that is expected to address the contentious bust of Nathan Bedford Forrest in the state Capitol. Gov. Bill Lee says Tennessee’s Capitol Commission will soon meet for the first time in more than two years. On Monday, Read more…
Marketing Tip: The Dog and His Shadow
Here’s the quick version of one of Aesop’s fables titled "The Dog and His Shadow" that is very applicable to marketing: