According to Nielsen’s Total Audience Report, in third quarter 2018 AM/FM radio reached 92% of adults 18+ each week. In spite of other audio choices, the reach of AM/FM radio has remained consistent. By comparison, in the past year, the weekly reach of live/time shifted television dropped from 88% to 86%. The disparity in weekly…
Author: Ben McWhorter
About Ben McWhorter
Ben McWhorter is a consultant and former media sales management executive living in Knoxville, Tennessee with his feline roommates. E-mail me at benmac@att.net.
A Personal Request from Ben Mac to keep a dangerous criminal incarcerated.
Hi there! I hate to be a pest and do this again, but I will because this is important to me and others for safety reasons. I’ll try not to be overboard in asking for your help again. All letters that have been sent in the past stay in the file, but from talking to…
Loyd Ford Named PD At WCYQ/Knoxville
LOYD FORD has been named PD/afternoon host at SUMMITMEDIA Country WCYQ (Q100.3)/KNOXVILLE, effective MONDAY, APRIL 15th. FORD has an extensive radio programming background, and most recently operated RAINMAKER PATHWAY CONSULTING in GREENVILLE, SC. Prior to that, he spent 13 years as Mgr./Radio Division for AMERICANIST DIRECT MARKETING. Before that, he held radio programming and brand…
Anchor and chief meteorologist are out at WVLT-TV Channel 8
Longtime WVLT-TV Channel 8 anchor Bob Yarbrough has left the station, according to an announcement on his Twitter page. “No specific reason, just a handful of things that we couldn’t resolve,” Yarbrough posted Sunday. Meteorologist David Aldrich also announced Monday that the station “decided to go in a different direction,” according to his Facebook page.…
Hot 104.5 plays day-long April Fools' Day 'Baby Shark Radio'
KNOXVILLE, Tenn. (WATE) – “Babyyyy Shark – doo doo doo doo doo doo, baby shark….” Now it’s stuck in your head, too…doo doo doo doo. Listeners got a hefty dose of the viral song all day long thanks to Hot 104.5 here in Knoxville. Hot 104.5 played 30 different mixes and remakes of the viral…
A friend of mine does a podcast and wanted to get my opinions on #radio so I obliged. You can hear it here.
You can listen at the link below: Click here to listen
After 45 Years, A Knoxville FM Heads To New Owner
BOCA RATON, FLA. — In late March 2018, a Eastern Tennessee radio veteran who acquired a Class A FM in 1974 acquired an AM in what’s colloquially known to some as “Scruffy City” from Kirkland Wireless Broadcasters. Six months later, this broadcaster sold the AM. Now, it is selling the FM after 45 years of…
Management Tip: Mean-Spirited Managers
You know it’s pretty amazing that when some people come to "power" (as in getting promoted to management) they suddenly become a horse’s derrière.
94.3 JACK-FM Returns to Knoxville “Playing What We Want”
94.3 WNFZ Changes Format and Re-Introduces a Unique Kind of Radio to Knoxville Knoxville, TN – JACK-FM has returned to the Knoxville radio market, re-introducing a new kind of radio. The change-over is effective at 5:00pm on Thursday, March 21st. “We’re excited to introduce a totally different radio station to East Tennessee,” said Randy Chambers,…
Kevin "Gravy' Canup Named SummitMedia/Knoxville OM & WWST (Star 102.1) PD
SUMMITMEDIA/KNOXVILLE has named SUMMITMEDIA Country WQNU (Q103.1)/LOUISVILLE APD/MD KEVIN “GRAVY” CANUP OM. CANUP will also serve as PD/afternoon host for Top 40 WWST (STAR 102.1). As OM, CANUP will oversee operations at WWST, Top 40/Rhythmic WKHT (HOT 104.5), Country WCYQ (Q100.3) and Classic Hits WNOX. CANUP succeeds veteran OM/PD RICH BAILEY, who had been with…