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Author: Ben McWhorter
About Ben McWhorter
Ben McWhorter is a consultant and former media sales management executive living in Knoxville, Tennessee with his feline roommates. E-mail me at benmac@att.net.
Inside Radio: Monthly Diary Ratings Are Finally Here. What Happens Next?
Despite ongoing client resistance over price, Nielsen has rolled out Continuous Diary Measurement to the first five of 46 diary markets set to receive the new service. But the list of initial clients who have agreed to pay the rate hike for monthly ratings is missing many of Nielsen’s biggest diary market clients. And the…
WUOT Project Promotes Ken Burns’s Upcoming Country Music Documentary
WUOT, the Knoxville NPR station licensed to UT, has received a $10,000 grant from the Corporation for Public Broadcasting for a five-part project to highlight Knoxville’s connection to country music. WUOT is one of 37 public radio and TV stations nationwide to share in more than $366,000 of funding to produce projects associated with acclaimed…
WVLT's General Manager awarded 'Role Model of the Year'
KNOXVILLE, Tenn. (WVLT) – It was a night of glitz and glamour at the Knoxville Convention Center Saturday night, and it wasn’t the suits or evening gowns that brought a full house. Girl Talk, Inc. hosted its 2019 Fashion Show Gala. The annual show is held to fundraiser for the organization’s mission: empowers girls to…
Tennessee Journalism Hall of Fame inducts six into Class of 2019
Six accomplished media veterans, including one posthumous honoree, were celebrated by family, friends, colleagues and supporters this week as they were inducted into the latest class of the Tennessee Journalism Hall of Fame. The seventh annual induction ceremony was held Aug. 6, during the Tennessee Association of Broadcasters annual conference at Murfreesboro’s Embassy Suites Hotel.…
Former WVLT Channel 8 meteorologist backed by GoFundMe amid 'non-compete' limbo
David Aldrich, Channel 8’s longtime chief meteorologist, left the station in April. He was employed until July 2 and paid until July 19. Aldrich’s fans have set up a fundraiser to raise money for his family while he is unable to work under a non-compete contract. WVLT employees have not disclosed the reason for his…
Marketing Tip: The Dog and His Shadow
Here’s the quick version of one of Aesop’s fables titled "The Dog and His Shadow" that is very applicable to marketing:
Attorneys general come out against employee noncompete agreements
Attorneys general from 17 states and the District of Columbia called for the Federal Trade Commission to consider prohibiting employee noncompete, non-solicitation and no-poach agreements. At a minimum, they urged the FTC to consider bans on intra-franchise no-poach agreements, noncompete agreements for low-wage workers and a ban on noncompetes involving “multi-sided platforms” such as human…
How radio ads helped shape Quentin Tarantino’s 1969 L.A. for ‘Once Upon A Time In Hollywood’
Much of the hype around Quentin Tarantino’s Once Upon A Time In Hollywood has been around the director’s ability to accurately build a specific time and place, in this case 1969 Los Angeles. A huge part of that was how Tarantino deftly used radio as a device to transport us, specifically with one of the…
Bad Radio in K-Town
Driving around town running errands and listening to local radio stations over the past few months is disturbing to someone like me that choose radio as a career when I was just 8 years old. I even got a degree in broadcasting so working in the business was something that meant a lot to…