Note from Ben Mac: This article hits the nail on the head. With radio stations not only ruining themselves by running too many commercials (30’s are killing the industry!) and not providing a professional copywriter to write locally produced commercials, radio ads sound horrible in most cases. When salespeople are relegated to writing radio commercials,…
Author: Ben McWhorter
About Ben McWhorter
Ben McWhorter is a consultant and former media sales management executive living in Knoxville, Tennessee with his feline roommates.
Have you seen it? UT Vols' marketing wins with massive 'Power T' billboard in Knoxville
The Fan Experience department within University of Tennessee athletics has its marketing down to a “T,” or should we say large “T.” A giant orange Power T that looks like it could have come off of Paul Bunyan’s helmet if he had been a Vol football player has stood as a unique billboard along Interstate 40 in West Knoxville…
Management Tip: Mean-Spirited Managers
You know it’s pretty amazing that when some people come to "power" (as in getting promoted to management) they suddenly become a horse’s derrière.
Knoxville advertising firm that created Thompson-Boling Arena's 'The Summitt' logo to close by Christmas
After 32 years of business, FMB Advertising will close its doors by the end of 2018. President Jody Freeman said the decision to close the downtown marketing, branding and communications firm was “excruciating,” according to a press release. The firm cited health issues as one of the factors, including a terminal cancer diagnosis for Freeman’s…
Why 30 Second (and shorter) Radio Commercials Are Bad for Advertisers and The Radio Industry
Unless you are a local advertiser with a huge advertising budget, you should run 60 second commercials, no ifs, ands or buts about it!
Big Wigs – Congratulations to All the Nominees and Winners
Congratulations to all the nominees as well as winners. Big Wigs is designed for your favorite behind-the-scenes people in the advertising, communications, and marketing industry. Scores of these people work hard to help produce exceptional advertising and communications, so AAF-Knoxville creates this award show to recognize those who aren’t recognized by other awards. Best Educator…
The latest Knoxville Radio Ratings are in! Results from the Summer 2018 survey are here.
This is from the Winter 2018 survey, during the 12-weeks between June 21 – September 12. Unless you’re in the radio business for a while or follow these numbers closely, you might not realize how much these numbers have changed over the past several years, but they certainly have! Click here to see the 12+…
Vote for Knoxville Big Wig Awards Here! Deadline Friday October 12th!
It’s that time of year again to celebrate your favorite behind-the-scenes people in the advertising, communications, and marketing industry for the 2018 Big Wig Awards. Scores of these people work hard to help produce exceptional advertising and communications, so AAF-Knoxville creates this award show to recognize the “unsung heroes” of advertising and marketing. This is…