Note from Ben Mac: This article hits the nail on the head. With radio stations not only ruining themselves by running too many commercials (30’s are killing the industry!) and not providing a professional copywriter to write locally produced commercials, radio ads sound horrible in most cases. When salespeople are relegated to writing radio commercials,…
Author: Ben McWhorter
About Ben McWhorter
Ben McWhorter is a consultant and former media sales management executive living in Knoxville, Tennessee with his feline roommates. E-mail me at benmac@att.net.
Bad Radio in K-Town (updated)
Driving around town running errands and listening to local radio stations over the past few months is disturbing to someone like me that choose radio as a career when I was just 8 years old. I even got a degree in broadcasting so working in the business was something that meant a lot to…
Non-Compete Clauses Are Suffocating American Workers
Through non-compete clauses, employers have robbed tens of millions of workers of the right to practice their trade where they want. Non-competes can bar workers from accepting new employment in their field or industry for a year or more after they leave. Policymakers are now engaged in a largely unacknowledged debate over how to regulate…
Colleagues and friends remember Billy Kidd
The Wednesday news that Billy Kidd had passed away at just 61 years old stunned East Tennessee. KNOXVILLE, Tenn. (WVLT) – The Wednesday news that Billy Kidd had passed away at just 61 years old stunned East Tennesseans. The longtime radio personality was a giant in Knoxville media, and he had the accolades to show…
WTNZ-TV Fox 43 (Lockwood Broadcasting, Knoxville) has an opening for an experienced Multi Media Account Executive
WTNZ-TV Fox 43 (Lockwood Broadcasting, Knoxville) has an opening for an experienced Multi Media Account Executive to manage and grow transactional business with a heavy emphasis on prospecting and closing new business. Responsibilities: · Develop and maintain direct relationships with agencies and clients while driving Revenue to achieve monthly goals · Close new and…
Gallup: Nurses Continue to Rate Highest in Honesty, Ethics, "Advertising Practioners" rate low
WASHINGTON, D.C. — For the 18th year in a row, Americans rate the honesty and ethics of nurses highest among a list of professions that Gallup asks U.S. adults to assess annually. Currently, 85% of Americans say nurses’ honesty and ethical standards are “very high” or “high,” essentially unchanged from the 84% who said the…
Marketing Tip: The Dog and His Shadow
Here’s the quick version of one of Aesop’s fables titled "The Dog and His Shadow" that is very applicable to marketing:
Knoxville advertising agency Tombras wins 6 national social media awards
KNOXVILLE, Tenn. (WATE) — Independent advertising agency Tombras was named “Best Large Agency” at the US Social Media Awards on Wednesday. The US Social Media Awards celebrate the best in social media and reward the individuals, companies and organizations who are using online platforms to communicate in fresh and innovative ways. “I’m so very, very proud of…
WUTK Radio Station Chosen as Knoxville’s Finest 6 Years in a Row
Thanks to WUTK‘s amazing listeners and supporters, the station has won Blank Newpaper’s Knoxville’s Finest Radio Station for 2020. This is six years in a row taking home the gold with Blank, and 15 years in a row to win Best/Finest Radio Station between Metro Pulse, Blank Newspaper, and Mercury Readers’ Poll! The station says they…
Radio Ink: Do Shorter Stop Sets Work?
(Randy Lane) I used to try listening to Howard Stern during my ten-minute morning commute, but because of his egregiously long commercial breaks, I rarely heard his voice. Those days are over, but discussions over stop set lengths are not. In fact, they are heating up. Some FM music stations are reducing spot loads and guaranteeing shorter stop…