Driving around town running errands and listening to local radio stations over the past few months is disturbing to someone like me that choose radio as a career when I was just 8 years old. I even got a degree in broadcasting so working in the business was something that meant a lot to…
Author: Ben McWhorter
About Ben McWhorter
Ben McWhorter is a consultant and former media sales management executive living in Knoxville, Tennessee with his feline roommates. E-mail me at benmac@att.net.
‘Jack’ Officially In the Box For Midwest In Knoxville
After 45 years of ownership, Knoxville radio veteran John Pirkle agreed to sell a Class A serving Knoxville to Duke Wright-led Midwest Communications. The transaction has now closed.
WARC: Creative radio ads boost purchase intent
Radio ads recognised for their high level of creativity typically deliver a greater uptick in purchase intent than the norm, according to a study by Westwood One, the audio media company, and Veritonic, the analytics provider. Scott Simonelli, co-founder/CEO of Veritonic, discussed this project during a session at the Advertising Research Foundation’s (ARF) 2019 AUDIENCExSCIENCE…
Ruby Tuesday Names Jenifer Boyd Harmon as Chief Marketing Officer
MARYVILLE, Tenn.–(BUSINESS WIRE)– Proven restaurant marketing leader will spearhead brand and retail strategy for Ruby Tuesday. Ruby Tuesday, Inc. today announced the appointment of Jenifer Boyd Harmon as its chief marketing officer. Harmon will lead the company’s marketing strategy, customer experience and advertising efforts for their 486 restaurants located across the U.S. and around the…
UPDATE: A lawyer reveals what to do when your boss demands you sign a non-compete agreement
One in five U.S. workers are covered by non-competition and non-solicitation agreements Non-competition and non-solicitation agreements are designed to protect employers from unfair competition by a former employee, and they are no longer just for CEOs and other highly paid professionals. Non-compete and non-solicitation agreements are now being used for lower-wage employees such as janitors.…
ALL ACCESS: Joey Tack Exits Knoxville For PD Post At KNCI/Sacramento
JOEY TACK joins BONNEVILLE Country KNCI/SACRAMENTO as PD/midday host effective MONDAY, JULY 1st. He arrives from SUMMITMEDIA/KNOXVILLE, where he spent 15 years, the last five as PD for Top 40/Rhythmic WKHT (HOT 104.5). Tack assumes programming duties that had previously been handled by BONNEVILLE/SACRAMENTO Group Dir./Programming CHAD RUFER.“I am both humbled and thrilled to be…
Why 30 Second (and shorter) Radio Commercials Are Bad for Advertisers and The Radio Industry
Unless you are a local advertiser with a huge advertising budget, you should run 60 second commercials, no ifs, ands or buts about it!
Comscore Expands Partnership with Lockwood Broadcast Group to Exclusive Measurement Deal
RESTON, Va., May 14, 2019 /PRNewswire/ — Comscore, a trusted currency for planning, transacting and evaluating media across platforms, and Lockwood Broadcast Group, a local broadcast television company based in Hampton Roads, Va., today announced a long-term agreement for Comscore to exclusively provide measurement services to their television stations in Knoxville, Tenn., Wichita, Kan., Augusta,…
Management Tip: Do You Have A Skeptic on your Team?
Do you have someone on your staff that seems like he or she always has the knack to quickly and accurately size up a situation, but at the same time this person always seems somewhat skeptical of some of the company’s decisions?
7 FREQUENTLY USED RADIO ADVERTISING CLICHÉS
Note from Ben Mac: This article hits the nail on the head. With radio stations not only ruining themselves by running too many commercials (30’s are killing the industry!) and not providing a professional copywriter to write locally produced commercials, radio ads sound horrible in most cases. When salespeople are relegated to writing radio commercials,…