Thanks to WUTK‘s amazing listeners and supporters, the station has won Blank Newpaper’s Knoxville’s Finest Radio Station for 2020. This is six years in a row taking home the gold with Blank, and 15 years in a row to win Best/Finest Radio Station between Metro Pulse, Blank Newspaper, and Mercury Readers’ Poll! The station says they…
Author: Ben McWhorter
About Ben McWhorter
Ben McWhorter is a consultant and former media sales management executive living in Knoxville, Tennessee with his feline roommates. E-mail me at benmac@att.net.
Radio Ink: Do Shorter Stop Sets Work?
(Randy Lane) I used to try listening to Howard Stern during my ten-minute morning commute, but because of his egregiously long commercial breaks, I rarely heard his voice. Those days are over, but discussions over stop set lengths are not. In fact, they are heating up. Some FM music stations are reducing spot loads and guaranteeing shorter stop…
Marketing Tip: The Dog and His Shadow
Here’s the quick version of one of Aesop’s fables titled "The Dog and His Shadow" that is very applicable to marketing:
Bad Radio in K-Town
Driving around town running errands and listening to local radio stations over the past few months is disturbing to someone like me that choose radio as a career when I was just 8 years old. I even got a degree in broadcasting so working in the business was something that meant a lot to…
Non-Compete Clauses Are Suffocating American Workers
Through non-compete clauses, employers have robbed tens of millions of workers of the right to practice their trade where they want. Non-competes can bar workers from accepting new employment in their field or industry for a year or more after they leave. Policymakers are now engaged in a largely unacknowledged debate over how to regulate…
Loud Media Adds Two More Knoxville Radio Stations
Loud Media is purchasing WJRV-FM in Oliver Springs, TN and WTNQ-FM in La Follette, also in Tennessee, from Momentum Broadcasting. Loud Media will LMA the stations July 1.Loud Media is owned by Aaron Ishmael and Ricki Lee and operates stations in New York, Tennessee and Colorado. Ishmael said, “We are extremely excited about strengthening our position…
Gallup: Nurses Continue to Rate Highest in Honesty, Ethics, "Advertising Practioners" rate low
WASHINGTON, D.C. — For the 18th year in a row, Americans rate the honesty and ethics of nurses highest among a list of professions that Gallup asks U.S. adults to assess annually. Currently, 85% of Americans say nurses’ honesty and ethical standards are “very high” or “high,” essentially unchanged from the 84% who said the…
7 FREQUENTLY USED RADIO ADVERTISING CLICHÉS
Note from Ben Mac: This article hits the nail on the head. With radio stations not only ruining themselves by running too many commercials (30’s are killing the industry!) and not providing a professional copywriter to write locally produced commercials, radio ads sound horrible in most cases. When salespeople are relegated to writing radio commercials,…
Mike Keith, Voice of the Titans, to be Inducted Into the Tennessee Radio Hall of Fame
NASHVILLE – Mike Keith thought he was walking into the studio at Saint Thomas Sports Park on Wednesday to interview Hall of Famer Steve Hutchinson. Instead, the Voice of the Titans got a surprise – Keith is heading into the Hall of Fame himself. The Tennessee Radio Hall of Fame today announced Keith as a…
Why 30 Second (and shorter) Radio Commercials Are Bad for Advertisers and The Radio Industry
Unless you are a local advertiser with a huge advertising budget, you should run 60 second commercials, no ifs, ands or buts about it!