Unless you are a local advertiser with a huge advertising budget, you should run 60 second commercials, no ifs, ands or buts about it!
Category: Articles
Management Tip: Mean-Spirited Managers
You know it’s pretty amazing that when some people come to "power" (as in getting promoted to management) they suddenly become a horse’s derrière.
15 unmistakable qualities of a bad manager
Your manager typically has a HUGE influence on what your job actually looks like from day-to-day, and what your career path will be in the future. There’s a quite popular saying that goes: “employees don’t quit their jobs, they quit their managers.” And there’s a lot of truth in that saying if you think about…
7 FREQUENTLY USED RADIO ADVERTISING CLICHÉS
Note from Ben Mac: This article hits the nail on the head. With radio stations not only ruining themselves by running too many commercials (30’s are killing the industry!) and not providing a professional copywriter to write locally produced commercials, radio ads sound horrible in most cases. When salespeople are relegated to writing radio commercials,…
Forbes: 5 Big Questions For The TV Industry In 2019
1. How Are The New Flixes Going To Fare? The most pressing question for the TV industry next year is how the three new “Flixes”—Disney+, “WarnerFlix” and “AppleFlix” —will fare once they launch. (If indeed they do launch. There’s no guarantee that all three will be live in 2019, versus 2020.) There are a number…
Send Noncompete Agreements Back to the Middle Ages
The free flow of employees and ideas encourages innovation. Just ask Silicon Valley. Noncompete agreements, once restricted to tech workers and high-level executives, have become commonplace among ordinary workers, including security guards, home health aides or hair stylists. If history is any guide, the spread of these contracts could have far-reaching negative implications for the…
All Access: SiriusXM To Acquire Pandora
SIRIUSXM has entered into a definitive agreement under which SIRIUSXM will acquire PANDORA in an all-stock transaction valued at approximately $3.5 billion. Following the completion of the transaction, there will be no immediate change in listener offerings. The combined company reports it will drive long-term growth by: Capitalizing on cross-promotion opportunities between SIRIUSXM’s base of…
All Access: Nielsen Audio To Transform Diary Market Measurement With Year-Round Monthly Reporting
NIELSEN will transform the measurement of markets that are measured with the audio diary from a quarterly or two times a year view to year-round measurement with monthly reporting. “Big billion dollar advertisers leave nothing to chance,” said NIELSEN Managing Dir. BRAD KELLY. “Every decision they make is data driven and updated audience data is…
Management Tip: Do You Have A Skeptic on your Team?
Do you have someone on your staff that seems like he or she always has the knack to quickly and accurately size up a situation, but at the same time this person always seems somewhat skeptical of some of the company’s decisions?
Management Tip: Bottom Line: Identify, Hire and Retain The Best Talent. Period.
This is a re-post from several years ago, and after reading it (and many other original posts that appeared on this site) the validity of the claims in this article still stand. Despite a changing world, some strategies remain effective.