In honor of our 30th anniversary we are offering a $30 per entry fee. Your creative radio and audio work deserves to be heard. The Radio Mercury Awards is the premiere creative competition exclusively devoted to radio and audio, and it is the perfect showcase in which to share your work with the world. …
Category: Articles
Employers Take Note—Noncompete Times, They Are a-Changin’
President Biden’s July 9 executive order on promoting competition in the American economy marks the first step towards delivering on his broad campaign promise to eliminate noncompete and no-poach agreements that hinder the ability of employees to seek higher wages, better benefits, and improved working conditions. The order directs several federal departments and agencies to take action or…
Bad Radio in K-Town (updated)
Driving around town running errands and listening to local radio stations over the past few months is disturbing to someone like me that choose radio as a career when I was just 8 years old. I even got a degree in broadcasting so working in the business was something that meant a lot to…
Marketing Tip: The Dog and His Shadow
Here’s the quick version of one of Aesop’s fables titled "The Dog and His Shadow" that is very applicable to marketing:
Why 30 Second (and shorter) Radio Commercials Are Bad for Advertisers and The Radio Industry
Unless you are a local advertiser with a huge advertising budget, you should run 60 second commercials, no ifs, ands or buts about it!
Call for Entry for the 30th Radio Mercury Awards is Now Open
The Radio Mercury Awards are proud to announce that 2021 Call for Entry is now officially open.Up for grabs are 15 trophies in 12 categories. Judges will also have the option to award a Best of Show.A new category this year is Purpose-Driven Spot or Campaign, which will go to a radio spot or campaign…
Tennessee native taking over Rush Limbaugh’s radio show
KNOXVILLE, Tenn. (WVLT) – Tennessee native Clay Travis announced on Twitter Thursday that he and Buck Sexton will replace Rush Limbaugh and take over the three-hour syndicated radio spot. The Clay Travis & Buck Sexton Show is planned to start airing on June 21 during the noon to 3 p.m. time slot. According to the…
Key Legal Battle: A Case Study for Marketers
Although not a local story, lessons can be learned from this very familiar and sad case. I’m sure that many are familiar with the injuries of Mr. Coyote.
Management Tip: Bottom Line: Identify, Hire and Retain The Best Talent. Period.
This is a re-post from several years ago, and after reading it (and many other original posts that appeared on this site) the validity of the claims in this article still stand. Despite a changing world, some strategies remain effective.
Non-Compete Clauses Are Suffocating American Workers
Through non-compete clauses, employers have robbed tens of millions of workers of the right to practice their trade where they want. Non-competes can bar workers from accepting new employment in their field or industry for a year or more after they leave. Policymakers are now engaged in a largely unacknowledged debate over how to regulate…