Unless you are a local advertiser with a huge advertising budget, you should run 60 second commercials, no ifs, ands or buts about it!
Category: Articles
Send Noncompete Agreements Back to the Middle Ages
The free flow of employees and ideas encourages innovation. Just ask Silicon Valley. Noncompete agreements, once restricted to tech workers and high-level executives, have become commonplace among ordinary workers, including security guards, home health aides or hair stylists. If history is any guide, the spread of these contracts could have far-reaching negative implications for the…
Management and Marketing Tip: The Pareto Principle...
The Pareto Principle is also called the "80-20" and "Vital Few and Trivial Many" rule.
Forbes: There's A Right Way To Run Radio Stations. Here Are 10 Smart Tips.
With two of the nation’s largest radio companies in bankruptcy, iHeartMedia and Cumulus, many who don’t really know radio contend the medium is dead or dying. But those who do know radio argue that it’s still every bit a vital medium. The problem, they argue, is that too many stations are poorly managed, often from…
Management Tip: Do You Have A Skeptic on your Team?
Do you have someone on your staff that seems like he or she always has the knack to quickly and accurately size up a situation, but at the same time this person always seems somewhat skeptical of some of the company’s decisions?
7 FREQUENTLY USED RADIO ADVERTISING CLICHÉS
Note from Ben Mac: This article hits the nail on the head. With radio stations not only ruining themselves by running too many commercials (30’s are killing the industry!) and not providing a professional copywriter to write locally produced commercials, radio ads sound horrible in most cases. When salespeople are relegated to writing radio commercials,…
Bad Management Behaviors
We all need to gripe about our boss now and then. And managers, you’re kidding yourself if you don’t think you are the subject of your employee’s dinner time conversation once in a while. It comes with the job. Most managers are decent, hardworking human beings with the best of intentions. But no manager is…
IS BIGGER BETTER? NEW ENGLAND PATRIOTS AND LOS ANGELES RAMS FANS COMPARED
Bragging rights and bets are on the line for fans of the New England Patriots and Los Angeles Rams. Other than both having the opportunity to see their favorite team hoist the Vince Lombardi Trophy at the conclusion of Super Bowl LIII, Patriots and Rams fans have very little in common. The New England Patriots…
Key Legal Battle: A Case Study for Marketers
Although not a local story, lessons can be learned from this very familiar and sad case. I’m sure that many are familiar with the injuries of Mr. Coyote.
15 unmistakable qualities of a bad manager
Your manager typically has a HUGE influence on what your job actually looks like from day-to-day, and what your career path will be in the future. There’s a quite popular saying that goes: “employees don’t quit their jobs, they quit their managers.” And there’s a lot of truth in that saying if you think about…