You know it’s pretty amazing that when some people come to "power" (as in getting promoted to management) they suddenly become a horse’s derrière.
Category: Articles
Management Tip: Do You Have A Skeptic on your Team?
Do you have someone on your staff that seems like he or she always has the knack to quickly and accurately size up a situation, but at the same time this person always seems somewhat skeptical of some of the company’s decisions?
Management Tip: Bottom Line: Identify, Hire and Retain The Best Talent. Period.
This is a re-post from several years ago, and after reading it (and many other original posts that appeared on this site) the validity of the claims in this article still stand. Despite a changing world, some strategies remain effective.
Parkinson's Law: Better Late than Never!
Since we recently had a brief history lesson on the Pareto Principle, let’s examine another one: Parkinson’s Law.
Why 30 Second (and shorter) Radio Commercials Are Bad for Advertisers and The Radio Industry
Unless you are a local advertiser with a huge advertising budget, you should run 60 second commercials, no ifs, ands or buts about it!
Management and Marketing Tip: The Pareto Principle...
The Pareto Principle is also called the "80-20" and "Vital Few and Trivial Many" rule.
Media and Advertising: Do Media Sales Organizations Understand (Or Care About) The Advertiser's Needs Anymore?
Media companies today are quickly losing touch with the needs of the advertiser.
2018 Radio Mercury Awards Winners Announced
Winners for the 2018 Radio Mercury Awards were announced Thursday night at the 27th annual awards presentation held in New York City. This year’s $50,000 Best of Show award was split between FCB Chicago (pictured here) for their “Tours” Radio Flyer Campaign and Fitzco//Casanova McCann for their “Share A Coke 1,000 Name Celebration” Campaign. “We…
Media Buyers Split On TV Ad $ Shift To Digital, Anticipate Strong Demand This Upfront
Asked which direction their clients would be shifting their TV and digital ad dollars in over the next 24 months, half the respondents to a survey of top media buyers indicated they would be moving from TV to digital. The survey of 40 agency executives representing more than $40 billion worth of ad spending, was…
Forbes: Time For Radio To Reimagine Itself As The Medium Of All Things Audio
Radio has some serious image problems. Radio suffers from a poor self-image. It sees itself as getting no respect, like comedian Rodney Dangerfield, as the distant second medium to television, with none of the glamour. Marketers, the folks who decide which media to use in their ad campaigns, are inclined to see traditional radio as…