Skip to content
    • Twitter
    • LinkedIn
    BenMac.com
    Knoxville's Spot for Media, Marketing and Management Musings!
    • All Articles
      • Media and Advertising
      • Knoxville Media
      • Management Tip
      • Marketing Tip
      • RSS feeds
    • Knoxville Media News
    • Events
    • Media Directory
      • Agencies
      • Radio Stations
      • TV Stations
      • Publications
      • Media Stuff
      • Local Links
      • Trades
    • About Ben Mac
      • Work History
      • Marketing Skills and Experience
      • Management and Leadership Philosophies
      • Training and Education
      • Teaching, Speaking and Training Experience
      • Accomplishments and Awards
      • Unsolicited Quotes About Me
      • References
      • My Favorite Links
    • Contact
      Home
      /
      Articles

      Category: Articles

      January 14, 2021

      Non-Compete Clauses Are Suffocating American Workers

      Through non-compete clauses, employers have robbed tens of millions of workers of the right to practice their trade where they want. Non-competes can bar workers from accepting new employment in their field or industry for a year or more after they leave. Policymakers are now engaged in a largely unacknowledged debate over how to regulate…

      Ben McWhorter No comment(s) Articles, Management Tip, Uncategorized
      more
      January 1, 2021

      Why 30 Second (and shorter) Radio Commercials Are Bad for Advertisers and The Radio Industry

      Unless you are a local advertiser with a huge advertising budget, you should run 60 second commercials, no ifs, ands or buts about it!

      Ben McWhorter 2 comments Articles, Media and Advertising
      more
      December 5, 2020

      7 FREQUENTLY USED RADIO ADVERTISING CLICHÉS

      Note from Ben Mac:  This article hits the nail on the head.  With radio stations not only ruining themselves by running too many commercials (30’s are killing the industry!) and not providing a professional copywriter to write locally produced commercials, radio ads sound horrible in most cases.  When salespeople are relegated to writing radio commercials,…

      Ben McWhorter 2 comments Articles, Media and Advertising
      more
      November 2, 2020

      Forbes: There's A Right Way To Run Radio Stations. Here Are 10 Smart Tips.

      With two of the nation’s largest radio companies in bankruptcy, iHeartMedia and Cumulus, many who don’t really know radio contend the medium is dead or dying. But those who do know radio argue that it’s still every bit a vital medium. The problem, they argue, is that too many stations are poorly managed, often from…

      Ben McWhorter No comment(s) Media and Advertising
      more
      November 1, 2020

      Gallup: Nurses Continue to Rate Highest in Honesty, Ethics, "Advertising Practioners" rate low

      WASHINGTON, D.C. — For the 18th year in a row, Americans rate the honesty and ethics of nurses highest among a list of professions that Gallup asks U.S. adults to assess annually. Currently, 85% of Americans say nurses’ honesty and ethical standards are “very high” or “high,” essentially unchanged from the 84% who said the…

      Ben McWhorter No comment(s) Articles, Media and Advertising
      more
      August 5, 2020

      Marketing Tip: The Dog and His Shadow

      Here’s the quick version of one of Aesop’s fables titled "The Dog and His Shadow" that is very applicable to marketing:

      Ben McWhorter No comment(s) Articles, Marketing Tip
      more
      June 29, 2020

      Radio Ink: Do Shorter Stop Sets Work?

      (Randy Lane) I used to try listening to Howard Stern during my ten-minute morning commute, but because of his egregiously long commercial breaks, I rarely heard his voice. Those days are over, but discussions over stop set lengths are not. In fact, they are heating up.   Some FM music stations are reducing spot loads and guaranteeing shorter stop…

      Ben McWhorter No comment(s) Articles, Media and Advertising
      more
      March 3, 2020

      Management Tip: Mean-Spirited Managers

      Another repost that I thought deserved reading again! You know it’s pretty amazing that when some people come to "power" (as in getting promoted to management) they suddenly become a horse’s derrière.

      Ben McWhorter No comment(s) Articles, Management Tip
      more
      February 25, 2020

      Management Tip: Do You Have A Skeptic on your Team?

      Do you have someone on your staff that seems like he or she always has the knack to quickly and accurately size up a situation, but at the same time this person always seems somewhat skeptical of some of the company’s decisions?

      Ben McWhorter No comment(s) Articles, Management Tip
      more
      January 7, 2020

      7,700 people have lost their jobs so far this year in a media landslide

      The media industry continued to execute cuts in December and November as Gannett, Highsnobiety, and the CBC reduced headcounts. The cuts followed large rounds of layoffs earlier in the year from companies including BuzzFeed, Verizon, and Vice Media.The massive cuts this year represent a recent trend in media that has seen upstart companies and newspapers…

      Ben McWhorter No comment(s) Articles
      more

      Posts navigation

      1 2 … 36
      Follow me on Twitter and LinkedIn
      • Twitter
      • LinkedIn

      Upcoming Events

      1. Groundhog Day

        February 2
      2. Ronald Reagan’s Birthday

        February 6
      3. Super Bowl

        February 7
      4. Valentine’s Day

        February 14
      5. President’s Day

        February 15
      6. Mardi Gras

        February 16
      7. Ash Wednesday

        February 27
      8. Daylight Savings Time Starts

        March 14
      9. St. Patrick’s Day

        March 17
      10. First Day of Spring

        March 20

      View All Events

      Tweets by BenMcWhorter
      BenMac.com
      • All Articles
      • Knoxville Media News
      • Events
      • Media Directory
      • About Ben Mac
      • Contact
      Copyright ©1998 - 2021 Ben McWhorter (BenMac.com) All rights reserved
      • Twitter
      • LinkedIn