Note from Ben Mac: This article hits the nail on the head. With radio stations not only ruining themselves by running too many commercials (30’s are killing the industry!) and not providing a professional copywriter to write locally produced commercials, radio ads sound horrible in most cases. When salespeople are relegated to writing radio commercials,…
Category: Articles
Management Tip: Mean-Spirited Managers
You know it’s pretty amazing that when some people come to "power" (as in getting promoted to management) they suddenly become a horse’s derrière.
Why 30 Second (and shorter) Radio Commercials Are Bad for Advertisers and The Radio Industry
Unless you are a local advertiser with a huge advertising budget, you should run 60 second commercials, no ifs, ands or buts about it!
All Access: SiriusXM To Acquire Pandora
SIRIUSXM has entered into a definitive agreement under which SIRIUSXM will acquire PANDORA in an all-stock transaction valued at approximately $3.5 billion. Following the completion of the transaction, there will be no immediate change in listener offerings. The combined company reports it will drive long-term growth by: Capitalizing on cross-promotion opportunities between SIRIUSXM’s base of…
All Access: Nielsen Audio To Transform Diary Market Measurement With Year-Round Monthly Reporting
NIELSEN will transform the measurement of markets that are measured with the audio diary from a quarterly or two times a year view to year-round measurement with monthly reporting. “Big billion dollar advertisers leave nothing to chance,” said NIELSEN Managing Dir. BRAD KELLY. “Every decision they make is data driven and updated audience data is…
Management Tip: Do You Have A Skeptic on your Team?
Do you have someone on your staff that seems like he or she always has the knack to quickly and accurately size up a situation, but at the same time this person always seems somewhat skeptical of some of the company’s decisions?
Management Tip: Bottom Line: Identify, Hire and Retain The Best Talent. Period.
This is a re-post from several years ago, and after reading it (and many other original posts that appeared on this site) the validity of the claims in this article still stand. Despite a changing world, some strategies remain effective.
Parkinson's Law: Better Late than Never!
Since we recently had a brief history lesson on the Pareto Principle, let’s examine another one: Parkinson’s Law.
Management and Marketing Tip: The Pareto Principle...
The Pareto Principle is also called the "80-20" and "Vital Few and Trivial Many" rule.
Media and Advertising: Do Media Sales Organizations Understand (Or Care About) The Advertiser's Needs Anymore?
Media companies today are quickly losing touch with the needs of the advertiser.