Through the first six weeks of the NFL season, total viewership of games is down 7.5 percent, compared with the first six weeks of 2016. An average of 15 million people watched games for the first six weeks this year, compared with 16.2 million people through Week 6 last season, according to metrics from Nielsen.…
Category: Articles
U.S. Local Advertising Spend To Increase 7.6% In 2018
Local advertising in the U.S. will increase 7.6% in 2018, up from 0.4% in 2017, according to new data from Borrell Associates. Estimates for 2018 U.S. local ad expenditures highlight billboards as one of the only traditional media to show growth in the coming year as the sector moves toward digital, Gordon Borrell, founder of…
NRF: 157 MILLION AMERICANS WILL CELEBRATE HALLOWEEN THIS YEAR
For immediate release September 23, 2015 Treacy Reynolds press@nrf.com (855) NRF-Press WASHINGTON, September 23, 2015 – Ready to embrace cooler weather, fall traditions and spirited celebrations, more than 157 million Americans plan to celebrate Halloween this year, according to the National Retail Federation’s Halloween Consumer Spending Survey conducted by Prosper Insights & Analytics. The average…
NRF FORECASTS HOLIDAY SALES TO INCREASE BETWEEN 3.6 AND 4 PERCENT
For immediate release October 3, 2017 Ana Serafin Smith (202) 626-8189 press@nrf.com (855) NRF-Press WASHINGTON – The National Retail Federation announced today that it expects holiday retail sales in November and December – excluding automobiles, gasoline and restaurants – to increase between 3.6 and 4 percent for a total of $678.75 billion to $682 billion, up from $655.8 billion last year. …
'SEINFELD,' SHRINKAGE AND THE RISING COST OF TV VIEWERS
Twenty years ago, 30 seconds of ad time during NBC’s “Seinfeld” was the most expensive real estate on TV. But it was still a steal compared to this year’s costliest programming, revealing just how much the splintering of TV’s audience is changing the math for marketers. Advertisers paid an average of $575,000 per spot in…
2018 TV-Radio Ad Economy Bullish. Our U.S. Advertising & Marketing Expenditures Report
With a promising political advertising season plus Olympics and World Cup revenues on the horizon, network and regional television media companies can be appropriately bullish as they approach 2018, and radio will ride on their coattails. Television’s positive prognosis for 2018 is enhanced by marketers’ growing disenchantment with their digital video options. However, according to…
Connected TV Viewers OK With Advertising: Study
As viewing of streamed content on connected TVs grows, a new study has found that viewers accept advertising and advertisers are seeing a better response to their commercials. The study by Telaria (formerly Tremor Media) looked at five countries, including the U.S., and found that nearly 60% of respondents now think of viewing streamed content on a connected set…
INSIDE RADIO: Alpha Deal Recasts Dick Broadcasting’s Southeast Holdings
Alpha Media is making a retreat from the southeast, striking a deal to sell 18 stations and two translators across four coastal markets to Dick Broadcasting. The sale includes stations in the Greenville-New Bern-Jacksonville, NC; Myrtle Beach, SC; Hilton Head, SC and Savannah, GA markets. Financial terms weren’t immediately available. “I’ve known [Dick Broadcasting CEO]…
Inside Radio: Radio Tops All Comers For Music Discovery.
Nielsen has released its “360 Report Highlights” and it’s good news for radio. The report shows the medium continues to be the leading source for music discovery in the U.S. And while playlist curation and streaming continue to increase, 72% of U.S. online streamers listen to some form of radio. In addition, 37% of music…
Job Opening: TV Account Executive - Nashville
Are you interested in working in the “It City” of Nashville, TN? WKRN, Nashville’s fastest growing television station and #1 News website, is actively searching for an account executive to implement marketing strategies, develop new business and grow market share on existing accounts. WKRN is home of the CMA Awards on ABC, the Tennessee Titans Pre-Season, as well as…