Note from Ben Mac: This article hits the nail on the head. With radio stations not only ruining themselves by running too many commercials (30’s are killing the industry!) and not providing a professional copywriter to write locally produced commercials, radio ads sound horrible in most cases. When salespeople are relegated to writing radio commercials,…
Category: Articles
Gallup: Nurses Continue to Rate Highest in Honesty, Ethics, "Advertising Practioners" rate low
WASHINGTON, D.C. — For the 18th year in a row, Americans rate the honesty and ethics of nurses highest among a list of professions that Gallup asks U.S. adults to assess annually. Currently, 85% of Americans say nurses’ honesty and ethical standards are “very high” or “high,” essentially unchanged from the 84% who said the…
7,700 people have lost their jobs so far this year in a media landslide
The media industry continued to execute cuts in December and November as Gannett, Highsnobiety, and the CBC reduced headcounts. The cuts followed large rounds of layoffs earlier in the year from companies including BuzzFeed, Verizon, and Vice Media.The massive cuts this year represent a recent trend in media that has seen upstart companies and newspapers…
Marketing Tip: The Dog and His Shadow
Here’s the quick version of one of Aesop’s fables titled "The Dog and His Shadow" that is very applicable to marketing:
Management Tip: Do You Have A Skeptic on your Team?
Do you have someone on your staff that seems like he or she always has the knack to quickly and accurately size up a situation, but at the same time this person always seems somewhat skeptical of some of the company’s decisions?
Forbes: There's A Right Way To Run Radio Stations. Here Are 10 Smart Tips.
With two of the nation’s largest radio companies in bankruptcy, iHeartMedia and Cumulus, many who don’t really know radio contend the medium is dead or dying. But those who do know radio argue that it’s still every bit a vital medium. The problem, they argue, is that too many stations are poorly managed, often from…
Why 30 Second (and shorter) Radio Commercials Are Bad for Advertisers and The Radio Industry
Unless you are a local advertiser with a huge advertising budget, you should run 60 second commercials, no ifs, ands or buts about it!
Management Tip: Mean-Spirited Managers
Another repost that I thought deserved reading again! You know it’s pretty amazing that when some people come to "power" (as in getting promoted to management) they suddenly become a horse’s derrière.
How radio ads helped shape Quentin Tarantino’s 1969 L.A. for ‘Once Upon A Time In Hollywood’
Much of the hype around Quentin Tarantino’s Once Upon A Time In Hollywood has been around the director’s ability to accurately build a specific time and place, in this case 1969 Los Angeles. A huge part of that was how Tarantino deftly used radio as a device to transport us, specifically with one of the…
Inside Radio: Monthly Diary Ratings Are Finally Here. What Happens Next?
Despite ongoing client resistance over price, Nielsen has rolled out Continuous Diary Measurement to the first five of 46 diary markets set to receive the new service. But the list of initial clients who have agreed to pay the rate hike for monthly ratings is missing many of Nielsen’s biggest diary market clients. And the…