Do you have someone on your staff that seems like he or she always has the knack to quickly and accurately size up a situation, but at the same time this person always seems somewhat skeptical of some of the company’s decisions?
Category: Articles
7 FREQUENTLY USED RADIO ADVERTISING CLICHÉS
Note from Ben Mac: This article hits the nail on the head. With radio stations not only ruining themselves by running too many commercials (30’s are killing the industry!) and not providing a professional copywriter to write locally produced commercials, radio ads sound horrible in most cases. When salespeople are relegated to writing radio commercials,…
Forbes: There's A Right Way To Run Radio Stations. Here Are 10 Smart Tips.
With two of the nation’s largest radio companies in bankruptcy, iHeartMedia and Cumulus, many who don’t really know radio contend the medium is dead or dying. But those who do know radio argue that it’s still every bit a vital medium. The problem, they argue, is that too many stations are poorly managed, often from…
The Power Of Audio
According to Nielsen’s Total Audience Report, in third quarter 2018 AM/FM radio reached 92% of adults 18+ each week. In spite of other audio choices, the reach of AM/FM radio has remained consistent. By comparison, in the past year, the weekly reach of live/time shifted television dropped from 88% to 86%. The disparity in weekly…
A Personal Request from Ben Mac to keep a dangerous criminal incarcerated.
Hi there! I hate to be a pest and do this again, but I will because this is important to me and others for safety reasons. I’ll try not to be overboard in asking for your help again. All letters that have been sent in the past stay in the file, but from talking to…
A friend of mine does a podcast and wanted to get my opinions on #radio so I obliged. You can hear it here.
You can listen at the link below: Click here to listen
Management Tip: Mean-Spirited Managers
You know it’s pretty amazing that when some people come to "power" (as in getting promoted to management) they suddenly become a horse’s derrière.
Why 30 Second (and shorter) Radio Commercials Are Bad for Advertisers and The Radio Industry
Unless you are a local advertiser with a huge advertising budget, you should run 60 second commercials, no ifs, ands or buts about it!
Send Noncompete Agreements Back to the Middle Ages
The free flow of employees and ideas encourages innovation. Just ask Silicon Valley. Noncompete agreements, once restricted to tech workers and high-level executives, have become commonplace among ordinary workers, including security guards, home health aides or hair stylists. If history is any guide, the spread of these contracts could have far-reaching negative implications for the…
Management and Marketing Tip: The Pareto Principle...
The Pareto Principle is also called the "80-20" and "Vital Few and Trivial Many" rule.