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      Page 5

      Category: Knoxville Media

      May 27, 2009

      Knoxville Media: Arbitron to Raise Three PPM Sample Quality Benchmarks plans to increase average of cell-phone-only in-tab sample targets

      CEO also announces plans to increase average of cell-phone-only in-tab sample targets in PPM markets and new reporting for PPM panel composition by Country of Origin for Hispanics

      Ben McWhorter No comment(s) Articles, Knoxville Media, Knoxville Media News
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      August 1, 2007

      Knoxville Media: Knoxville Media Supports Knoxville Automobile Dealer’s Association Year End Clearance Event!

      (July 31, 2007) Knoxville, TN — Knoxville’s four media leaders are joining forces to help the Knoxville Automobile Dealer Association sell its remaining 2007 models and promote their year end clearance events! A $70,000 multi-media blitz will be in print, on the air, and outdoor from July 29th through August 5th. The News Sentinel will…

      Ben McWhorter 2 comments Articles, Knoxville Media, Knoxville Media News
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      May 16, 2007

      Knoxville Media: More Facts from Scarborough

      Although Release 2 of the Scarborough Consumer Data for Knoxville has been out some time, I thought I’d share some of the highlights. (This is just the tip of the iceberg, and if you want more specific information, I’ll be glad to get it to you.)

      Ben McWhorter No comment(s) Articles, Knoxville Media, Knoxville Media News
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      February 13, 2007

      Knoxville Media: Who's listening overnite?

      I used to think working the overnite show at a radiostation would be the worst shift to have…Man wasI WRONG!

      Ben McWhorter No comment(s) Articles, Knoxville Media, Knoxville Media News
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      December 28, 2006

      Marketing Tip: The Latest Scarborough Consumer Data for Knoxville NOW Available

      The new Scarborough Consumer Data is now updated for Knoxville, so I thought I’d share some highlights.

      Ben McWhorter No comment(s) Knoxville Media, Knoxville Media News
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      July 20, 2005

      Knoxville Media: Caveat Emptor: The Spring 05 Arbitron

      The Spring 2005 Arbitron will be released in early August, but this time, with little fanfare due to the most recent format changes and frequency changes by three Knoxville radio stations within the survey.

      Ben McWhorter No comment(s) Articles, Knoxville Media, Knoxville Media News
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      October 30, 2004

      Knoxville Media: “The Summer Arbitron Book Doesn’t Count”- True or False?

      The spin game is about to begin with the stations which experienced a lackluster summer book.

      Ben McWhorter No comment(s) Articles, Knoxville Media, Knoxville Media News
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      May 26, 2004

      Knoxville Media: Some Knoxville Radio Stuff

      One thing fairly unique to the Knoxville radio market is that it’s very unfragmented compared to many other markets (especially compared to the market I came from.)

      Ben McWhorter No comment(s) Articles, Knoxville Media, Knoxville Media News
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