Category: Knoxville Media

CEO also announces plans to increase average of cell-phone-only in-tab sample targets in PPM markets and new reporting for PPM panel composition by Country of Origin for Hispanics

(July 31, 2007) Knoxville, TN — Knoxville’s four media leaders are joining forces to help the Knoxville Automobile Dealer Association sell its remaining 2007 models and promote their year end clearance events! A $70,000 multi-media blitz will be in print, on the air, and outdoor from July 29th through August 5th. The News Sentinel will…

Although Release 2 of the Scarborough Consumer Data for Knoxville has been out some time, I thought I’d share some of the highlights. (This is just the tip of the iceberg, and if you want more specific information, I’ll be glad to get it to you.)

I used to think working the overnite show at a radiostation would be the worst shift to have…Man wasI WRONG!

The Spring 2005 Arbitron will be released in early August, but this time, with little fanfare due to the most recent format changes and frequency changes by three Knoxville radio stations within the survey.

The spin game is about to begin with the stations which experienced a lackluster summer book.

One thing fairly unique to the Knoxville radio market is that it’s very unfragmented compared to many other markets (especially compared to the market I came from.)