Here’s the quick version of one of Aesop’s fables titled "The Dog and His Shadow" that is very applicable to marketing:
Category: Marketing Tip
Media and Advertising: Do Media Sales Organizations Understand (Or Care About) The Advertiser's Needs Anymore?
Media companies today are quickly losing touch with the needs of the advertiser.
Management and Marketing Tip: The Pareto Principle...
The Pareto Principle is also called the "80-20" and "Vital Few and Trivial Many" rule.
EASTER SPENDING EXPECTED TO BE SECOND HIGHEST IN NRF SURVEY HISTORY
WASHINGTON – Easter spending is expected to total $18.2 billion this year, almost on par from a record $18.4 billion in 2017 but still the second-highest level on record, according to the annual survey released today by the National Retail Federation and Prosper Insights & Analytics. A total of 81 percent of Americans will celebrate…
Confidence in the Economy Rises Over Thanksgiving Week
Last week included the Thanksgiving holiday, one of the happiest days of the year for Americans, as Gallup has previously found. Gallup has typically seen a slight uptick in economic confidence on Thanksgiving as a result. During Thanksgiving week from 2008 through 2016, the index’s weekly score has increased, on average, by 2.6 points from the…
MORE THAN 164 MILLION CONSUMERS PLAN TO SHOP OVER THANKSGIVING WEEKEND AND CYBER MONDAY
WASHINGTON – The biggest shopping weekend of the year is right around the corner and 69 percent of Americans — an estimated 164 million people — are planning to shop or considering shopping during Thanksgiving weekend, according to the annual survey released today by the National Retail Federation and Prosper Insights & Analytics. For the…
RETAILERS PRAISE QUICK HOUSE PASSAGE OF TAX REFORM, URGE SENATE TO 'KEEP UP THIS MOMENTUM'
WASHINGTON –The National Retail Federation welcomed today’s approval of landmark tax reform legislation by the House and called on the Senate to act quickly to pass its version of tax reform. “This goes a long way toward passing tax reform by the end of the year,” NRF President and CEO Matthew Shay said. “We look…
NRF: 157 MILLION AMERICANS WILL CELEBRATE HALLOWEEN THIS YEARrr
For immediate release September 23, 2015 Treacy Reynolds press@nrf.com (855) NRF-Press WASHINGTON, September 23, 2015 – Ready to embrace cooler weather, fall traditions and spirited celebrations, more than 157 million Americans plan to celebrate Halloween this year, according to the National Retail Federation’s Halloween Consumer Spending Survey conducted by Prosper Insights & Analytics. The average…
NRF FORECASTS HOLIDAY SALES TO INCREASE BETWEEN 3.6 AND 4 PERCENT
For immediate release October 3, 2017 Ana Serafin Smith (202) 626-8189 press@nrf.com (855) NRF-Press WASHINGTON – The National Retail Federation announced today that it expects holiday retail sales in November and December – excluding automobiles, gasoline and restaurants – to increase between 3.6 and 4 percent for a total of $678.75 billion to $682 billion, up from $655.8 billion last year. …
INSIDE RADIO: eMarketer’s Early Holiday Gift: Nice Sales Rise Forecast
The all-important holiday retail season is getting a thumbs-up in an early forecast from eMarketer. It predicts that U.S. retail ecommerce sales will jump a mighty 16.6% during the 2017 holiday months, driven by increases in mobile commerce and the intensifying online battle between large retailers and digital marketplaces. At the same time, total retail…