Media companies today are quickly losing touch with the needs of the advertiser.
Category: Marketing Tip
Shop.org, Forrester Research Find Smartphones Top Tablets as Driver of Sales, Traffic for First Time
The growing use of smartphones by consumers, a shift in investments by technology companies and continued optimization strategies from retailers has officially landed smartphones on top as a driver of sales and traffic for retail companies.
90 Percent of Holiday Shoppers Still Have Lists to Wrap Up
Though millions of people got a jump start on holiday shopping this year, millions more still have a lengthy list to finalize.
Key Legal Battle: A Case Study for Marketers
Although not a local story, lessons can be learned from this very familiar and sad case.
Potential for 135.8 Million Holiday Shoppers to Shop Online, In Stores Thanksgiving Weekend
Although nearly 60 percent of holiday shoppers had already started checking off their shopping lists by November 10, millions more are eagerly waiting to hear what retailers have in store – and online – for the biggest holiday shopping weekend of the year.
Radio continues to boost ROI
Radio drives sales. That was the definitive message of the “Radio and ROI” session at Radio Show on Wednesday.
Radio Added To TV Ads Is a Winning NFL Mix.
For National Football League advertisers, it could be time for a momentum-shifting substitution.
Nielsen again says it’s “very close” to measurement of digital streaming.
Nielsen sounds like the conductor in a pit orchestra, vamping with the opening bars, until the performer is finally ready on-stage.
Research shows Radio Advertising increases a TV Campaign's Reach
Radio’s latest trick—stretching TV ad dollars.
Marketing Tip: The Dog and His Shadow
Here’s the quick version of one of Aesop’s fables titled "The Dog and His Shadow" that is very applicable to marketing: