For immediate release September 23, 2015 Treacy Reynolds press@nrf.com (855) NRF-Press WASHINGTON, September 23, 2015 – Ready to embrace cooler weather, fall traditions and spirited celebrations, more than 157 million Americans plan to celebrate Halloween this year, according to the National Retail Federation’s Halloween Consumer Spending Survey conducted by Prosper Insights & Analytics. The average…
Category: Marketing Tip
NRF FORECASTS HOLIDAY SALES TO INCREASE BETWEEN 3.6 AND 4 PERCENT
For immediate release October 3, 2017 Ana Serafin Smith (202) 626-8189 press@nrf.com (855) NRF-Press WASHINGTON – The National Retail Federation announced today that it expects holiday retail sales in November and December – excluding automobiles, gasoline and restaurants – to increase between 3.6 and 4 percent for a total of $678.75 billion to $682 billion, up from $655.8 billion last year. …
INSIDE RADIO: eMarketer’s Early Holiday Gift: Nice Sales Rise Forecast
The all-important holiday retail season is getting a thumbs-up in an early forecast from eMarketer. It predicts that U.S. retail ecommerce sales will jump a mighty 16.6% during the 2017 holiday months, driven by increases in mobile commerce and the intensifying online battle between large retailers and digital marketplaces. At the same time, total retail…
Media and Advertising: Do Media Sales Organizations Understand (Or Care About) The Advertiser's Needs Anymore?
Media companies today are quickly losing touch with the needs of the advertiser.
Shop.org, Forrester Research Find Smartphones Top Tablets as Driver of Sales, Traffic for First Time
The growing use of smartphones by consumers, a shift in investments by technology companies and continued optimization strategies from retailers has officially landed smartphones on top as a driver of sales and traffic for retail companies.
90 Percent of Holiday Shoppers Still Have Lists to Wrap Up
Though millions of people got a jump start on holiday shopping this year, millions more still have a lengthy list to finalize.
Key Legal Battle: A Case Study for Marketers
Although not a local story, lessons can be learned from this very familiar and sad case.
Potential for 135.8 Million Holiday Shoppers to Shop Online, In Stores Thanksgiving Weekend
Although nearly 60 percent of holiday shoppers had already started checking off their shopping lists by November 10, millions more are eagerly waiting to hear what retailers have in store – and online – for the biggest holiday shopping weekend of the year.
Radio continues to boost ROI
Radio drives sales. That was the definitive message of the “Radio and ROI” session at Radio Show on Wednesday.
Radio Added To TV Ads Is a Winning NFL Mix.
For National Football League advertisers, it could be time for a momentum-shifting substitution.