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      Page 5

      Category: Marketing Tip

      February 20, 2006

      Marketing Tip: Arbitron Releases New Research on Listening by People Living in Cell-Phone-Only Households

      Company plans to begin including cell-phone-only households in radio diary surveys starting in 2008

      Ben McWhorter No comment(s) Articles, Marketing Tip
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      February 7, 2006

      Marketing Tip: More Scarborough (but no parsley, sage, rosemary or thyme)

      Knoxville Advertising Federation is accepting nominations for the 2008-2009 Board of Directors

      Ben McWhorter No comment(s) Articles, Marketing Tip
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      January 11, 2006

      Marketing Tip: The Latest Consumer Data for Knoxville is Available

      The new Scarborough Consumer Data is updated for Knoxville, and available for your perusal!

      Ben McWhorter No comment(s) Articles, Marketing Tip
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      October 19, 2005

      Marketing Tip: Why branding doesn't work -- and marketing is better

      This article won’t be popular with most ad agencies, marketing firms or businesses that have dumped a bunch of money into this expensive strategy.

      Ben McWhorter No comment(s) Articles, Marketing Tip
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      May 3, 2001

      Marketing Tip: What does your station do to reinforce client relationships?

      Q&A interview in Radio Ink with Sales Managers

      Ben McWhorter No comment(s) Articles, Marketing Tip
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