With two of the nation’s largest radio companies in bankruptcy, iHeartMedia and Cumulus, many who don’t really know radio contend the medium is dead or dying. But those who do know radio argue that it’s still every bit a vital medium. The problem, they argue, is that too many stations are poorly managed, often from…
Category: Media and Advertising
7 FREQUENTLY USED RADIO ADVERTISING CLICHÉS
Note from Ben Mac: This article hits the nail on the head. With radio stations not only ruining themselves by running too many commercials (30’s are killing the industry!) and not providing a professional copywriter to write locally produced commercials, radio ads sound horrible in most cases. When salespeople are relegated to writing radio commercials,…
IS BIGGER BETTER? NEW ENGLAND PATRIOTS AND LOS ANGELES RAMS FANS COMPARED
Bragging rights and bets are on the line for fans of the New England Patriots and Los Angeles Rams. Other than both having the opportunity to see their favorite team hoist the Vince Lombardi Trophy at the conclusion of Super Bowl LIII, Patriots and Rams fans have very little in common. The New England Patriots…
Why 30 Second (and shorter) Radio Commercials Are Bad for Advertisers and The Radio Industry
Unless you are a local advertiser with a huge advertising budget, you should run 60 second commercials, no ifs, ands or buts about it!
Forbes: 5 Big Questions For The TV Industry In 2019
1. How Are The New Flixes Going To Fare? The most pressing question for the TV industry next year is how the three new “Flixes”—Disney+, “WarnerFlix” and “AppleFlix” —will fare once they launch. (If indeed they do launch. There’s no guarantee that all three will be live in 2019, versus 2020.) There are a number…
All Access: SiriusXM To Acquire Pandora
SIRIUSXM has entered into a definitive agreement under which SIRIUSXM will acquire PANDORA in an all-stock transaction valued at approximately $3.5 billion. Following the completion of the transaction, there will be no immediate change in listener offerings. The combined company reports it will drive long-term growth by: Capitalizing on cross-promotion opportunities between SIRIUSXM’s base of…
All Access: Nielsen Audio To Transform Diary Market Measurement With Year-Round Monthly Reporting
NIELSEN will transform the measurement of markets that are measured with the audio diary from a quarterly or two times a year view to year-round measurement with monthly reporting. “Big billion dollar advertisers leave nothing to chance,” said NIELSEN Managing Dir. BRAD KELLY. “Every decision they make is data driven and updated audience data is…
Media and Advertising: Do Media Sales Organizations Understand (Or Care About) The Advertiser's Needs Anymore?
Media companies today are quickly losing touch with the needs of the advertiser.
2018 Radio Mercury Awards Winners Announced
Winners for the 2018 Radio Mercury Awards were announced Thursday night at the 27th annual awards presentation held in New York City. This year’s $50,000 Best of Show award was split between FCB Chicago (pictured here) for their “Tours” Radio Flyer Campaign and Fitzco//Casanova McCann for their “Share A Coke 1,000 Name Celebration” Campaign. “We…
Media Buyers Split On TV Ad $ Shift To Digital, Anticipate Strong Demand This Upfront
Asked which direction their clients would be shifting their TV and digital ad dollars in over the next 24 months, half the respondents to a survey of top media buyers indicated they would be moving from TV to digital. The survey of 40 agency executives representing more than $40 billion worth of ad spending, was…