ACR will kick the addressable revolution into overdrive For years, brands have salivated over the prospect of fusing the best aspects of digital marketing with the tried-and-true canvas of linear television. Unfortunately, a lack of addressable inventory and a paucity of measurement tools have prevented advertisers from executing campaigns at scale. Today, the addressable TV…
Category: Media and Advertising
2018 Radio Mercury Awards Finalists Announced
No less than 104 radio spots and campaigns have made it to the finals of the 2018 Radio Mercury Awards, which honor outstanding radio created by advertising agencies, production companies, radio stations and students. The 2018 finalists incorporate a wide range of small to large advertising agencies and radio stations, as well as national…
Inside Radio: Magna says Ad Market Forecast To Hit New High, +5.5%.
The U.S. advertising market is expected to reach an all-time high in 2018, with media owners reaping $197 billion in net advertising revenues, according to a new report from Magna. Broadcast radio advertising sales are forecast to decline 4%, despite “the channel’s high reach,” because of a negative pricing trend. The overall increase in advertising represents…
Salon: Local news isn’t dying out: It’s being killed off by corporate greed
While hedge funds raid and kill local newspapers, Sinclair tries to build an empire of low-grade local TV stations It’s become an article of faith among media professionals and people concerned with the future of the free press that the internet is killing off journalism. There’s no doubt that the emergence of fake news and…
Why 30 Second (and shorter) Radio Commercials Are Bad for Advertisers and The Radio Industry
Unless you are a local advertiser with a huge advertising budget, you should run 60 second commercials, no ifs, ands or buts about it!
Forbes: In The IHeartMedia Bankruptcy, Expect A Major Selloff Of Radio Stations
Great Article by Gene Ely of Forbes The deal was struck in just the nick of time, hours before the radio giant was set to be shut down by its creditors, and it could well save iHeartMedia, allowing it to be reborn and thrive again. But be assured, the iHeartMedia that emerges from the prearranged bankruptcy worked out…
Radio Ink: All Fired Up Field Fires Back.
Now as the owner of radio’s largest radio company not in bankruptcy, Entercom CEO David Field is once again speaking out to defend the entire industry. This is not something new for Field. He’s been one of radio’s biggest, loudest cheerleaders for years. With the CBS radio deal in the books, he has a bigger…
Largest U.S. radio company iHeartMedia files for bankruptcy
The company said the agreement it reached with holders of more than $10 billion of its outstanding debt would restructure its balance sheet by transferring 94 percent of the stock in the reorganized company to its lenders. IHeartMedia has struggled with debt that was taken on to finance a $17.9 billion leveraged buyout, or LBO,…
Trend Towards Cutting Ad Clutter Picks Up Steam
After cluttering up shows with commercials, promos and announcements, programmers seem to be flocking around the radical notion that fewer ads = better ads. For instance, Fox’s Sunday shows this fall will exclusively contain “Jazz” pods made up of just two spots per break. By 2020, Joe Marchese, Fox’s president for ad revenue, wants to…
Advertisers and agencies overvalue online video, undervalue radio and print - Ebiquity study
Agencies and advertisers heavily overvalue the effectiveness of online video and undervalue traditional media like radio, newspapers and magazines across a range of attributes they use to measure campaign success. That’s the verdict of a groundbreaking new study by Ebiquity UK that measured advertiser and agency perceptions against actual performance data from more than 4,500…