With two of the nation’s largest radio companies in bankruptcy, iHeartMedia and Cumulus, many who don’t really know radio contend the medium is dead or dying. But those who do know radio argue that it’s still every bit a vital medium. The problem, they argue, is that too many stations are poorly managed, often from…
Category: Media and Advertising
Why 30 Second (and shorter) Radio Commercials Are Bad for Advertisers and The Radio Industry
Unless you are a local advertiser with a huge advertising budget, you should run 60 second commercials, no ifs, ands or buts about it!
How radio ads helped shape Quentin Tarantino’s 1969 L.A. for ‘Once Upon A Time In Hollywood’
Much of the hype around Quentin Tarantino’s Once Upon A Time In Hollywood has been around the director’s ability to accurately build a specific time and place, in this case 1969 Los Angeles. A huge part of that was how Tarantino deftly used radio as a device to transport us, specifically with one of the…
Inside Radio: Monthly Diary Ratings Are Finally Here. What Happens Next?
Despite ongoing client resistance over price, Nielsen has rolled out Continuous Diary Measurement to the first five of 46 diary markets set to receive the new service. But the list of initial clients who have agreed to pay the rate hike for monthly ratings is missing many of Nielsen’s biggest diary market clients. And the…
Media and Advertising: Do Media Sales Organizations Understand (Or Care About) The Advertiser's Needs Anymore?
Media companies today are quickly losing touch with the needs of the advertiser.
7 FREQUENTLY USED RADIO ADVERTISING CLICHÉS
Note from Ben Mac: This article hits the nail on the head. With radio stations not only ruining themselves by running too many commercials (30’s are killing the industry!) and not providing a professional copywriter to write locally produced commercials, radio ads sound horrible in most cases. When salespeople are relegated to writing radio commercials,…
WARC: Creative radio ads boost purchase intent
Radio ads recognised for their high level of creativity typically deliver a greater uptick in purchase intent than the norm, according to a study by Westwood One, the audio media company, and Veritonic, the analytics provider. Scott Simonelli, co-founder/CEO of Veritonic, discussed this project during a session at the Advertising Research Foundation’s (ARF) 2019 AUDIENCExSCIENCE…
A friend of mine does a podcast and wanted to get my opinions on #radio so I obliged. You can hear it here.
You can listen at the link below: Click here to listen
IS BIGGER BETTER? NEW ENGLAND PATRIOTS AND LOS ANGELES RAMS FANS COMPARED
Bragging rights and bets are on the line for fans of the New England Patriots and Los Angeles Rams. Other than both having the opportunity to see their favorite team hoist the Vince Lombardi Trophy at the conclusion of Super Bowl LIII, Patriots and Rams fans have very little in common. The New England Patriots…
Forbes: 5 Big Questions For The TV Industry In 2019
1. How Are The New Flixes Going To Fare? The most pressing question for the TV industry next year is how the three new “Flixes”—Disney+, “WarnerFlix” and “AppleFlix” —will fare once they launch. (If indeed they do launch. There’s no guarantee that all three will be live in 2019, versus 2020.) There are a number…