AUGUST 16, 2017 | 09:29AM PT With just a few weeks to go before the kickoff of football season, advertisers may be questioning whether primetime NFL games can still score as many marketing touchdowns as it has in the past. A Variety survey of commercial-ratings projections for the 2017-18 broadcast-network TV season finds that ad buyers believe fewer people than last season will…
Category: Media and Advertising
Will radio kill the internet star?
It was the fall of 1999, and I was in a dormitory room on the top floor of Boston University’s French House – the building where I lived during most of university except during a later summer journalism internship in London in 2001. My friend Jeff and I had an exam the following morning…
AT&T may be plotting to revolutionise TV advertising
By hiring a big name ad executive in Brian Lesser, AT&T made it clear it has big plans in advertising. The company could look to use its pending Time Warner acquisition to reinvent TV ads. Alternatively, it could follow rival Verizon in challenging Facebook and Google in digital ads. It’s a good bet that Brian Lesser,…
Why 30 Second Radio Commercials Are Bad for Advertisers and The Radio Industry
Unless you are a local advertiser with a huge advertising budget, you should run 60 second commercials, no ifs, ands or buts about it!
TV’s Ad Apocalypse Is Getting Closer
Disney’s decision to build its own streaming service is smart. It’s also the latest sign that the traditional cable bundle is doomed. Disney announced on Tuesday that it will stop selling content to Netflix by 2019 and will instead launch two streaming services—one with sports content from ESPN (which it owns) and another for movies.…
Job Opening: WSMV/NBC Nashville
WSMV/NBC Nashville, TN has an awesome opportunity here in Music City for an Account Executive. We’re searching for talented AEs that know how to achieve assigned revenue goals, solicit new advertisers and increase their share of business. If you are an experienced driven self-starter and would love to join our team in Nashville and put…
Donald Trump Didn’t Kill Political Advertising
What worked for him—social media and free media coverage of his rallies—won’t work for most candidates, especially in next year’s midterms On December 23, 2015, in the middle of her “Christmas Eve eve” broadcast, Rachel Maddow took stock of an apparent shift in American politics. “This year, for whatever reason, ads basically don’t work. Spending…
iHeartMedia edges closer to bankruptcy with $174 million 2Q loss
iHeartMedia Inc. lost $174 million in the second quarter as the radio, billboard and digital giant edged closer to bankruptcy, struggling under more than $20 billion in debt, the company said Thursday. The San Antonio-based company’s second-quarter loss narrowed from $278.9 million during the same three months last year, the company said in releasing its…
TV’s Sports Problem
Amazon, Facebook, and Google could soon challenge the networks for big-time sports. And they’ve got deep, deep pockets. Are you ready for some football? Amazon.com is. A few months ago, it agreed to pay the National Football League $50 million for streaming rights to 10 Thursday Night Football games starting on Sep. 28. That’s five times what…
Radio Works for Major Auto Aftermarket Retailer, Delivering $21 of Sales for Every $1 Spent on Advertising
Advertisers often ask if radio can prove its ROI and sales lift. The answer is YES. Radio works. Over the last several years, Nielsen has conducted over 20 different studies showing radio’s stunning return on investment across many different categories. Today we release the results of a brand new Nielsen ROI study, commissioned by Westwood…