After years of jamming more advertisements into every hour of the day, TV networks say they’re adopting a new philosophy: Less is more. Comcast Corp.’s NBCUniversal and 21st Century Fox Inc. will reduce the number of ads they run in prime time, an effort to halt the stampede of viewers ditching live TV for the advertising-free environs of Netflix…
Category: Articles
TV Advertising Measurement: Two Steps Forward, One Step Back
To date, TV has mostly been measured through a baseline and lift model. It is a framework that works well for linear TV, since many people watch the same program and advertisements at the same time. As such, even if only a small fraction of viewers responded to the ad, the lift is still visible…
AD AGE: RADIO'S HEALTH IS BETTER THAN YOU THINK, BUT WHAT'S THE LONG-TERM PROGNOSIS?
Depending on who you ask, radio is either a dying industry or an unshakable cultural force. You can probably guess which camp iHeartMedia Chairman-CEO Bob Pittman falls into. Tell him that you’re writing about whether radio is relevant, and he’ll ask a DJ to shout your name out on the air. Pittman did this to me,…
Study Reveals That A Bad Boss Can Make Employees Sick
For 75% of Americans, bosses are a major cause of stress at work. A Linkedin article published by Quartz magazine reveals that a bad boss can be as harmful to employees as passive smoking. The article also says that the longer you stay in a job working for someone who stresses you, the greater the damage…
Gallup: Why Managers Must Ask 5 Questions to Empower Employees
It’s likely that you can easily recite your team members’ roles and responsibilities — what they do. But do you clearly understand, and can you explain, why they perform well in their roles? The most effective managers Gallup has studied share the ability — regardless of industry or organization type — to understand and describe…
How an Acronym You’ve Probably Never Heard of Will Change TV Advertising Forever
ACR will kick the addressable revolution into overdrive For years, brands have salivated over the prospect of fusing the best aspects of digital marketing with the tried-and-true canvas of linear television. Unfortunately, a lack of addressable inventory and a paucity of measurement tools have prevented advertisers from executing campaigns at scale. Today, the addressable TV…
2018 Radio Mercury Awards Finalists Announced
No less than 104 radio spots and campaigns have made it to the finals of the 2018 Radio Mercury Awards, which honor outstanding radio created by advertising agencies, production companies, radio stations and students. The 2018 finalists incorporate a wide range of small to large advertising agencies and radio stations, as well as national…
Noncompete Agreements Take a Toll on the Economy
Despite sky-high housing prices, Silicon Valley remains the vital center of the U.S. tech industry. Once an industry takes root in a particular place, it’s very hard to pull it away. Which makes it all the more important to understand: Why did Silicon Valley become Silicon Valley in the first place? One prominent theory is…
Inside Radio: Magna says Ad Market Forecast To Hit New High, +5.5%.
The U.S. advertising market is expected to reach an all-time high in 2018, with media owners reaping $197 billion in net advertising revenues, according to a new report from Magna. Broadcast radio advertising sales are forecast to decline 4%, despite “the channel’s high reach,” because of a negative pricing trend. The overall increase in advertising represents…
Salon: Local news isn’t dying out: It’s being killed off by corporate greed
While hedge funds raid and kill local newspapers, Sinclair tries to build an empire of low-grade local TV stations It’s become an article of faith among media professionals and people concerned with the future of the free press that the internet is killing off journalism. There’s no doubt that the emergence of fake news and…