Much of the hype around Quentin Tarantino’s Once Upon A Time In Hollywood has been around the director’s ability to accurately build a specific time and place, in this case 1969 Los Angeles. A huge part of that was how Tarantino deftly used radio as a device to transport us, specifically with one of the…
Category: Articles
Inside Radio: Monthly Diary Ratings Are Finally Here. What Happens Next?
Despite ongoing client resistance over price, Nielsen has rolled out Continuous Diary Measurement to the first five of 46 diary markets set to receive the new service. But the list of initial clients who have agreed to pay the rate hike for monthly ratings is missing many of Nielsen’s biggest diary market clients. And the…
Attorneys general come out against employee noncompete agreements
Attorneys general from 17 states and the District of Columbia called for the Federal Trade Commission to consider prohibiting employee noncompete, non-solicitation and no-poach agreements. At a minimum, they urged the FTC to consider bans on intra-franchise no-poach agreements, noncompete agreements for low-wage workers and a ban on noncompetes involving “multi-sided platforms” such as human…
Media and Advertising: Do Media Sales Organizations Understand (Or Care About) The Advertiser's Needs Anymore?
Media companies today are quickly losing touch with the needs of the advertiser.
Management Tip: Mean-Spirited Managers
You know it’s pretty amazing that when some people come to "power" (as in getting promoted to management) they suddenly become a horse’s derrière.
WARC: Creative radio ads boost purchase intent
Radio ads recognised for their high level of creativity typically deliver a greater uptick in purchase intent than the norm, according to a study by Westwood One, the audio media company, and Veritonic, the analytics provider. Scott Simonelli, co-founder/CEO of Veritonic, discussed this project during a session at the Advertising Research Foundation’s (ARF) 2019 AUDIENCExSCIENCE…
UPDATE: A lawyer reveals what to do when your boss demands you sign a non-compete agreement
One in five U.S. workers are covered by non-competition and non-solicitation agreements Non-competition and non-solicitation agreements are designed to protect employers from unfair competition by a former employee, and they are no longer just for CEOs and other highly paid professionals. Non-compete and non-solicitation agreements are now being used for lower-wage employees such as janitors.…
A friend of mine does a podcast and wanted to get my opinions on #radio so I obliged. You can hear it here.
You can listen at the link below: Click here to listen
The Power Of Audio
According to Nielsen’s Total Audience Report, in third quarter 2018 AM/FM radio reached 92% of adults 18+ each week. In spite of other audio choices, the reach of AM/FM radio has remained consistent. By comparison, in the past year, the weekly reach of live/time shifted television dropped from 88% to 86%. The disparity in weekly…
A Personal Request from Ben Mac to keep a dangerous criminal incarcerated.
Hi there! I hate to be a pest and do this again, but I will because this is important to me and others for safety reasons. I’ll try not to be overboard in asking for your help again. All letters that have been sent in the past stay in the file, but from talking to…