Note from Ben Mac: This article hits the nail on the head. With radio stations not only ruining themselves by running too many commercials (30’s are killing the industry!) and not providing a professional copywriter to write locally produced commercials, radio ads sound horrible in most cases. When salespeople are relegated to writing radio commercials,…
Category: Articles
Management Tip: Mean-Spirited Managers
You know it’s pretty amazing that when some people come to "power" (as in getting promoted to management) they suddenly become a horse’s derrière.
WARC: Creative radio ads boost purchase intent
Radio ads recognised for their high level of creativity typically deliver a greater uptick in purchase intent than the norm, according to a study by Westwood One, the audio media company, and Veritonic, the analytics provider. Scott Simonelli, co-founder/CEO of Veritonic, discussed this project during a session at the Advertising Research Foundation’s (ARF) 2019 AUDIENCExSCIENCE…
UPDATE: A lawyer reveals what to do when your boss demands you sign a non-compete agreement
One in five U.S. workers are covered by non-competition and non-solicitation agreements Non-competition and non-solicitation agreements are designed to protect employers from unfair competition by a former employee, and they are no longer just for CEOs and other highly paid professionals. Non-compete and non-solicitation agreements are now being used for lower-wage employees such as janitors.…
A friend of mine does a podcast and wanted to get my opinions on #radio so I obliged. You can hear it here.
You can listen at the link below: Click here to listen
The Power Of Audio
According to Nielsen’s Total Audience Report, in third quarter 2018 AM/FM radio reached 92% of adults 18+ each week. In spite of other audio choices, the reach of AM/FM radio has remained consistent. By comparison, in the past year, the weekly reach of live/time shifted television dropped from 88% to 86%. The disparity in weekly…
A Personal Request from Ben Mac to keep a dangerous criminal incarcerated.
Hi there! I hate to be a pest and do this again, but I will because this is important to me and others for safety reasons. I’ll try not to be overboard in asking for your help again. All letters that have been sent in the past stay in the file, but from talking to…
Management and Marketing Tip: The Pareto Principle...
The Pareto Principle is also called the "80-20" and "Vital Few and Trivial Many" rule.
Send Noncompete Agreements Back to the Middle Ages
The free flow of employees and ideas encourages innovation. Just ask Silicon Valley. Noncompete agreements, once restricted to tech workers and high-level executives, have become commonplace among ordinary workers, including security guards, home health aides or hair stylists. If history is any guide, the spread of these contracts could have far-reaching negative implications for the…
Bad Management Behaviors
We all need to gripe about our boss now and then. And managers, you’re kidding yourself if you don’t think you are the subject of your employee’s dinner time conversation once in a while. It comes with the job. Most managers are decent, hardworking human beings with the best of intentions. But no manager is…