Many businesses that employ a sales force do not realize the importance of having a dynamic account list management system.
Category: Articles
Management Tip: Mean-Spirited Managers
You know it’s pretty amazing that when some people come to "power" (as in getting promoted to management) they suddenly become a horse’s derrière.
Forbes: 5 Big Questions For The TV Industry In 2019
1. How Are The New Flixes Going To Fare? The most pressing question for the TV industry next year is how the three new “Flixes”—Disney+, “WarnerFlix” and “AppleFlix” —will fare once they launch. (If indeed they do launch. There’s no guarantee that all three will be live in 2019, versus 2020.) There are a number…
All Access: SiriusXM To Acquire Pandora
SIRIUSXM has entered into a definitive agreement under which SIRIUSXM will acquire PANDORA in an all-stock transaction valued at approximately $3.5 billion. Following the completion of the transaction, there will be no immediate change in listener offerings. The combined company reports it will drive long-term growth by: Capitalizing on cross-promotion opportunities between SIRIUSXM’s base of…
All Access: Nielsen Audio To Transform Diary Market Measurement With Year-Round Monthly Reporting
NIELSEN will transform the measurement of markets that are measured with the audio diary from a quarterly or two times a year view to year-round measurement with monthly reporting. “Big billion dollar advertisers leave nothing to chance,” said NIELSEN Managing Dir. BRAD KELLY. “Every decision they make is data driven and updated audience data is…
Management Tip: Bottom Line: Identify, Hire and Retain The Best Talent. Period.
This is a re-post from several years ago, and after reading it (and many other original posts that appeared on this site) the validity of the claims in this article still stand. Despite a changing world, some strategies remain effective.
Parkinson's Law: Better Late than Never!
Since we recently had a brief history lesson on the Pareto Principle, let’s examine another one: Parkinson’s Law.
Media and Advertising: Do Media Sales Organizations Understand (Or Care About) The Advertiser's Needs Anymore?
Media companies today are quickly losing touch with the needs of the advertiser.
2018 Radio Mercury Awards Winners Announced
Winners for the 2018 Radio Mercury Awards were announced Thursday night at the 27th annual awards presentation held in New York City. This year’s $50,000 Best of Show award was split between FCB Chicago (pictured here) for their “Tours” Radio Flyer Campaign and Fitzco//Casanova McCann for their “Share A Coke 1,000 Name Celebration” Campaign. “We…
Media Buyers Split On TV Ad $ Shift To Digital, Anticipate Strong Demand This Upfront
Asked which direction their clients would be shifting their TV and digital ad dollars in over the next 24 months, half the respondents to a survey of top media buyers indicated they would be moving from TV to digital. The survey of 40 agency executives representing more than $40 billion worth of ad spending, was…