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AMA Knoxville February Luncheon: Amplify Weirdness to Stand Out in Business
February 12 @ 11:30 am - 1:00 pm
Ready to Stand Out in a Sea of Sameness?
Companies need to stand out in a crowded marketplace, but true differentiation is increasingly rare. Based on over 250 case studies, Pink Goldfish provides an unconventional seven-part framework for achieving competitive separation by embracing flaws, instead of fixing them.
How exactly can businesses embrace their weirdness to stand out? Why should they amplify their weaknesses? And WHAT in the world is this Pink Goldfish?!
You’ll learn all this and more at AMA Knoxville’s February luncheon with special guest Stan Phelps!