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February 13 @ 11:30 am - 1:00 pm

Leveraging her years of experience as a multimedia journalist, Amy Smotherman Burgess, Zoo Knoxville’s Public Relations and Media Manager, has brought the zoo’s stories to life on social media, engaging the community and the world. Amy knows what it’s like to be on the “outside” of a story looking in, and how difficult it can be to make others feel what the storyteller hopes they will. Her experience on the “inside” has shown her how to best reach audiences to get the results desired, whether that be education, a call to action, or even simply a smile. Zoo Knoxville’s impressive growth on social media platforms is a testament to the power of a story well told.
In this fascinating program, you’ll get a unique look at zoo life as Amy covers a variety of important topics that all storytellers need to know, including the following:

You can’t be everywhere at once – how to build relationships with those on the front lines

What to do when it’s bad news – balancing facts and feelings

Using analytics to make sure your stories are impactful and worth your effort

Controlling your narrative and your brand while others promote your story for you

The tools of the trade – they aren’t as complex (or expensive) as you think!




Zoo Knoxville
3500 Knoxville Zoo Dr
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