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AMA November Luncheon: Marketing Public Utilities
November 13 @ 11:30 am - 1:00 pm
Featuring: Jay Miller and Cortney Roark, Communications Analysts – Knoxville Utilities Board (KUB)
KUB communications professionals face unique challenges in marketing given their status as a not-for-profit, public utility. Their goal is not necessarily to profit, but to improve their customer’s experience while informing the public of their role in the community.
Key takeaways will include:
– Marketing as a not-for-profit, public utility, and how to market your value in the community.
– How to market tools to improve the customer experience, i.e. Marketing energy efficiency tools can potentially decrease revenue.
– How to provide key communication and information as part of exemplary service.