- This event has passed.
American Marketing Association Knoxville January Luncheon: Living the #865LIFE
January 15 @ 11:30 am - 1:00 pm
Featuring: Don Jones – Founder, 865LIFE®
It started with a simple vision: showcase all East Tennessee has to offer with a hashtag used by local photographers and small businesses. Nearly 200,000 hashtag uses later and 19,000 followers on Instagram, 865LIFE® is now one of the most widely recognized community apparel brands in Knoxville.
Hear Don Jones, found
er of 865LIFE®, share how this collaborative, community brand has grown into what it is today and how it resonates with locals in the first AMA Knoxville luncheon of the new year!
Its tagline really says it all, “MORE THAN A NUMBER… IT’S HOME.”®
Key takeaways will include:
– How to grow as a community brand
– Marketing and storytelling tactics
– Positioning your brand as a unique player in the every change world of social
865LIFE is a unique lifestyle apparel brand in Knoxville that promotes community through East Tennessee photography.