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American Marketing Association Knoxville: WONDER – A Conference for Marketers

November 16 @ 8:00 am - 5:00 pm

OVERVIEW
Learn to tell your brand’s story through a 1-day interactive conference in the heart of downtown Knoxville. Dive into strategies and trends presented by national and local brand storytellers. Get hands-on experience collaborating with other local marketers.

NEW THIS YEAR
We’re excited to be introducing LOUD! Tables at this year’s conference. Attendees are encouraged to choose their own table, ask questions, share experiences and collaborate to help become better storytellers. To view the topics up for discussion and details of each, check out the event website

SPEAKERS

MORNING KEYNOTE
This presentation will be a Storytelling 101 course. It will level the playing field for attendees that may have minimal knowledge of what storytelling is, why it’s important and how to approach it.

AGENCY BRAND STORY
This is a presentational case study where a local agency will present a gold standard campaign and give the details of how and why they arrived at the story they did. They’ll share industry trends, measurement tools and the secrets of their success.

AFTERNOON KEYNOTE
This final keynote will be a presentation of the psychology behind storytelling. A psychology professional will share scientific facts and data that will help attendees create a story that people will engage with and be inspired by on a primal level.

COMMUNITY IMPACT
This year, we’re excited to partner with Great School Partnership and their program, Leaders for Readers.
At the end of the conference, attendees will be given an opportunity to practice what they’ve learned and help a community organization at the same time.

Attendees will be broken up in 4 groups and then divided by into 4 sub groups to prepare a volunteer recruitment campaign for the Leaders for Readers organization.

Each sub group will develop their part of the campaign (social, email, direct mail, community). And the 4 groups will present a completed pitch to the president of Great School Partnerships.

Pricing:
Students – $20
AMA Knoxville Members – $80 (Early Bird rate until Oct. 31st), $90
Guests – $95 (Early Bird rate until Oct. 31st), $110
*Due to catering commitments, no refund requests will be granted after Monday, November 12th at noon

Details

Date:
November 16
Time:
8:00 am - 5:00 pm
Event Category:
Event Tags:
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Website:
https://www.amaknoxville.com/event/wonder-a-conference-for-marketers/

Organizer

AMA

Venue

Relix Variety Theater
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