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February Knoxville American Marketing Association Program: Branding the Beer Business

February 21 @ 5:00 pm - 6:30 pm

FEATURING MATT MCMILLAN, PARTNER, HEXAGON BREWING CO.

Something exciting is brewing in Knoxville! With more than a dozen craft breweries now open, each with their own flavor, owners must creatively market their specialities while supporting the expanding industry. Hear Matt McMillan, Hexagon Brewing Co., share how he differentiates his craft from others in town and how the Knoxville Ale Trail helps keep taps flowing in all the local breweries.

Two drinks per person and heavy appetizers will be provided.

5 – 5:30 p.m. – Networking
5:30 – 6:30 p.m. – Program

Hexagon is committed to delivering a consistent, enjoyable craft beer experience to the consumer by producing exciting beers in an economically and environmentally conscious brewery. With a focus on quality—from the ingredients all the way to the final pour—Hexagon Brewing Company delivers a standout product from a brewery the owners, employees and community can be proud of.

Meet Our Speaker:

Matt’s interest in craft beer came at a much younger age, while assisting his father home brewing in the house he grew up in. At the time, he did not get to do much taste testing; but, as he grew older and became interested in beer, it was those brew days with his dad that he blames for guiding him on his life’s calling to chase good beer.Matt came into the craft beer business by way of his move to Knoxville to study engineering at UT. While there, he continued his hunt for good beer, and one day ended up at the recently opened Bearden Beer Market. It was not long after that he became one of the early employees. As he graduated, Matt dove further into craft beer by spending a couple years with Alliance Brewing Company, before they eventually settled in South Knoxville.

Matt’s years of experience in retail and brewery planning paid off, and now teamed up with Stephen, the two began to plan out a brewery that could crank out righteous beer for their community, with an overemphasis on the East Tennessee region. Working with other local businesses and service providers, Hexagon has been designed and crafted from the ground up with a focus on quality and purpose. Careful attention is paid to every detail, with the goal of not only serving great beer, but also telling a great story. Because at the end of the day, craft beer goes with a great story.

Pricing:
Guests – $35 (Early Bird rate until Feb. 18th), $45
AMA Knoxville Members – $25
Students – $10

Details

Date:
February 21
Time:
5:00 pm - 6:30 pm

Venue

Hexagon Brewing
Hexagon Brewing, 1002 Dutch Valley Drive Suite 101
Knoxville, 37918 United States
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Website:
https://www.amaknoxville.com/event/february-program-branding-the-beer-business/
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