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February Knoxville American Marketing Association Program: Branding the Beer Business
February 21 @ 5:00 pm - 6:30 pm
FEATURING MATT MCMILLAN, PARTNER, HEXAGON BREWING CO.
Something exciting is brewing in Knoxville! With more than a dozen craft breweries now open, each with their own flavor, owners must creatively market their specialities while supporting the expanding industry. Hear Matt McMillan, Hexagon Brewing Co., share how he differentiates his craft from others in town and how the Knoxville Ale Trail helps keep taps flowing in all the local breweries.
Two drinks per person and heavy appetizers will be provided.
5 – 5:30 p.m. – Networking
5:30 – 6:30 p.m. – Program
Hexagon is committed to delivering a consistent, enjoyable craft beer experience to the consumer by producing exciting beers in an economically and environmentally conscious brewery. With a focus on quality—from the ingredients all the way to the final pour—Hexagon Brewing Company delivers a standout product from a brewery the owners, employees and community can be proud of.
Meet Our Speaker:
Guests – $35 (Early Bird rate until Feb. 18th), $45
AMA Knoxville Members – $25
Students – $10