Knoxville Chamber Digital Marketing Workshop – “Navigating the Negative”
January 23 @ 11:30 am - 1:00 pm
Don’t miss Part 3 of our Digital Marketing Series
“Navigating the Negative” by The Island – Pigeon Forge
It’s inevitable. Every brand faces negative attention on social media at some point. So if you’re going to embrace criticism, how exactly do you respond? Do you panic? Overreact and argue? Fuel the fire with responses or just hide the comment all together? The bottom line is that customers want to be heard, and how you respond is essential in building brand trust and reputation.
Through real examples, we will dive into the “dos” and “don’ts” of how to answer negative reviews and comments online. In addition, we will take a look at how to handle a crisis with your customers and the media when things have spiraled into a viral bash of your business. Whether you’re a mom-and-pop shop or large corporation, this session will leave you with actionable steps to implement in winning over even your angriest reviewer.
A boxed lunch will be provided for all registrants.