CNN Money) — NBC is betting viewers want to watch their favorite shows with fewer commercials — and that advertisers will come along for the ride. The network announced this week that the total amount of time dedicated to commercials during its original prime time lineup will drop by 10 percent this fall. NBCUniversal, owned by…
Tag: advertising
Madison Avenue’s Comeback Campaign
The advertising business knows a thing or two about reviving fallen brands. But it will need more than a sleek pitch to improve its own standing with investors, following a downturn last year in its shares. The industry must show skeptics that it isn’t just another internet victim, like record shops and travel agents, only…
Radio Ink: Consumers Hear Radio Ads. Pandora, Spotify, Not So Much
That’s according to Cumulus/Westwood One Chief Insights Officer Pierre Bouvard who writes about the topic in his latest blog. Bouvard quotes a recent study of 2,617 consumers conducted by Vision Critcal/MARU. The consumers were asked if they hear the ads that run on Pandora, Spotify, and radio? Here are the results… According to Bouvard, only…
CES 2018: As World Turns Digital TV Ads Remain Powerful
Las Vegas — Technology will keep changing the media landscape but, for now, TV is still the 800-pound gorilla, particularly when it comes to advertising, according to a panel at CES Tuesday. Brendan Ripp, executive VP for sales and partnerships at National Geographic, said that shortly after taking the job at the 21st Century Fox unit, he was invited onto the…
The New York Times Has a Commercial Scoop for Golden Globes Crowd
Longtime devotees of The New York Times read the publication for “all the news that’s fit to print.” But the company behind the outlet’s headlines wants to strike a deeper chord with readers both current and potential. The Times will run a new TV commercial this Sunday during NBC’s Golden Globes broadcast that highlights its…
Inside Radio: GOP Tax Bills Still Free Of An Ad Tax.
The media and advertising community isn’t yet ready to stand down. But it appears the threat of a so-called ad tax is quickly fading in Washington. Neither the House nor Senate versions of tax reform passed by the Republican majorities propose altering how businesses can write-off their advertising expenses. That’s the fear since the ad…
Kantar: Holiday TV ad spending climbs 10.3% over last year
Retailers spent a total of $667.1 million on national TV ads between Oct. 30 and Nov. 26 compared to $604.5 million during the same period in 2016, according to Kantar Media data provided to Marketing Dive. Retailers pulled back on Black Friday ads over the same period, spending $90.4 million compared to $113.3 million in…
Inside Radio: Total Advertising Forecast To Grow 4.1% In 2017
Comments by radio group heads of a challenging ad environment during the third quarter are reinforced in the latest guidance from Pivotal Media Group. The research firm has lowered its total ad forecast for 2017 from 4.4% growth to 4.1% growth while sticking with the 4-5% growth range it has anticipated for much of the…
Inside Radio: Nielsen Says Creative Still Rules Ad Outcomes.
Because of new breakthroughs in data and technology, the elements of targeting, reach and recency can significantly affect sales outcome of a campaign. In fact, the effect of media on sales has increased to 36% from 15% over the past 11 years. That comes according to research from Nielsen Catalina Solutions. While creative still reigns…
INSIDE RADIO: Ad Tax Seems To Be Off GOP’s Reform Package—So Far.
Months of face-to-face lobbying from broadcasters explaining the potential devastating impacts of a so-called ad tax appear to have paid off. Just days ago there were indications that a change in how companies write off their marketing expenses was one of the ways congressional Republicans were still looking at to pay for a package of…