Do you have someone on your staff that seems like he or she always has the knack to quickly and accurately size up a situation, but at the same time this person always seems somewhat skeptical of some of the company’s decisions?
This is a re-post from several years ago, and after reading it (and many other original posts that appeared on this site) the validity of the claims in this article still stand. Despite a changing world, some strategies remain effective.
A landmark book by Al Ries and Jack Trout (Positioning: The Battle For Your Mind, New York: McGraw-Hill,1981) describes how to "position" products and services through advertising and public relations strategies by comparing them to existing well-known competing products.
Many businesses that employ a sales force do not realize the importance of having a dynamic account list management system. A good system can increase a company’s credibility with its external customers (clients) and internal customers (employees).