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      Local Media News

      Tag: Local Media News

      January 11, 2021

      Why 30 Second (and shorter) Radio Commercials Are Bad for Advertisers and The Radio Industry

      Unless you are a local advertiser with a huge advertising budget, you should run 60 second commercials, no ifs, ands or buts about it!

      Ben McWhorter 2 comments Articles, Media and Advertising
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      July 20, 2017

      Tony & Kris Take Mornings at WIVK/Knoxville

      After a nationwide search for only the fourth morning radio show in the history of powerhouse Country station WIVK, Cumulus Media announces that legendary radio personalities Tony Randall and Kris Rochester-known on-air as “Tony & Kris” – will be waking up Knoxville as WIVK’s new morning show headliners. “The Tony & Kris Morning Show” will…

      Ben McWhorter 3 comments Knoxville Media, Knoxville Media News
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      July 20, 2017

      The new Scarborough Consumer Data for Knoxville is now available!

      The new Scarborough Consumer Data for Knoxville is now available to you from Scripps.

      Ben McWhorter No comment(s) Knoxville Media News
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      July 20, 2017

      The Tyranny of the Noncompete Clause

      Not all the research findings have been bad news for noncompetes: One recent study found that they do appear to stimulate investment in worker training.

      Ben McWhorter No comment(s) Articles, Management Tip
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      July 19, 2017

      WIVK's Andy & Alison to sign off after 20 successful years

      KNOXVILLE – After waking up with East Tennessee for almost two decades, Knoxville’s top morning radio duo are calling it quits. Andy and Alison signed on the Knoxville airwaves on July 7, 1997. The duo, along with producer Jimmy, host one of the most successful morning shows in the country. “Andy and Alison have earned…

      Ben McWhorter No comment(s) Knoxville Media News
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      January 27, 2017

      UPDATE: Radio’s Cumulus flew, and fell. Now warning bankruptcy possible

      Here’s what’s happened since a Jan. 9, 2016 story on Atlanta radio giant Cumulus Media, which has been struggling due to high debt, disruption of its business model, and a waning audience and revenue: Cumulus, one of the nation’s largest radio networks, has been working to restructure parts of its $2.4 billion debt load with…

      Ben McWhorter No comment(s) Knoxville Media News
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      January 23, 2017

      Non-Compete Agreements Leave Some Workers With Fewer Options

      Mike Ivey has a competitive nature. He’s completed 29 Birkebeiner cross country ski marathons, and with extra time to hit the snow now that he’s mostly retired, he doesn’t plan on slowing down anytime soon. So it went against those years of racing experience when Madison’s Capital Times newspaper asked Ivey to sign a non-compete…

      Ben McWhorter No comment(s) Articles, Management Tip
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      January 18, 2017

      NEXSTAR/Media General Deal Closes

      Nexstar Broadcasting on Tuesday completed its $4.6 billion cash-and-stock purchase of Media General, 10 days shy of the one-year anniversary of when the deal was first announced. Nexstar has fulfilled terms of an agreement with Justice Department antitrust officials by selling 13 TV stations for a total of $548 million. According to deadline.com, Nexstar Media…

      Ben McWhorter No comment(s) Knoxville Media News
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      January 4, 2017

      Radio Works for Major Auto Aftermarket Retailer, Delivering $21 of Sales for Every $1 Spent on Advertising

      Advertisers often ask if radio can prove its ROI and sales lift. The answer is YES. Radio works. Over the last several years, Nielsen has conducted over 20 different studies showing radio’s stunning return on investment across many different categories. Today we release the results of a brand new Nielsen ROI study, commissioned by Westwood…

      Ben McWhorter No comment(s) Articles, Media and Advertising
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      December 26, 2016

      Service set for sports radio host Jeff Jacoby

      The family of longtime Knoxville radio personality Jeff Jacoby is planning a celebration of life service Thursday in his honor. It will be at 5 p.m. at Cokesbury United Methodist Church on Kingston Pike in West Knoxville. Jacoby died Sunday morning after battling pancreatic cancer for two years. He was 61 years old.  Read more…

      Ben McWhorter No comment(s) Knoxville Media, Knoxville Media News
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